Schema stack

    Peer-to-Peer Rental Stack

    Peer-to-peer rental pages with Service and Offer context, FAQs, and breadcrumbs.

    Included schema
    Service
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Peer-to-peer gear rental listings
    • Space or equipment rental marketplaces
    • Rental landing pages with pricing and availability
    Composition

    What is included

    • Describes the rental service and provider.

    • Captures the rental price, availability, and booking link.

    • Answers deposit, pickup, and insurance questions.

    • Provides navigation context for the rental listing.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • availability
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • provider.name
    • serviceType
    • url

    Recommended properties

    • category
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.price
    • offers.priceCurrency
    • offers.url
    • priceSpecification.price
    • priceSpecification.priceCurrency
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/rentals/camera#service",
        "name": "Camera Rental Service",
        "serviceType": "PeerToPeerRental",
        "provider": { "@type": "Organization", "name": "ShareGear" },
        "areaServed": { "@type": "City", "name": "Austin" },
        "description": "Rent professional cameras from local owners with flexible pickup times."
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/rentals/camera#offer",
        "name": "Canon EOS R5 Daily Rental",
        "description": "Body-only rental with two batteries and charger.",
        "price": "45.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/rentals/camera#book",
        "priceSpecification": {
          "@type": "UnitPriceSpecification",
          "price": "45.00",
          "priceCurrency": "USD",
          "unitText": "per day"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Is insurance included?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Optional damage protection is available at checkout."
            }
          },
          {
            "@type": "Question",
            "name": "How does pickup work?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Coordinate pickup with the owner or select courier delivery during booking."
            }
          },
          {
            "@type": "Question",
            "name": "Is a deposit required?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "A refundable security deposit may be placed on your card depending on the item."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Rentals", "item": "https://www.example.com/rentals" },
          { "@type": "ListItem", "position": 3, "name": "Camera Rental", "item": "https://www.example.com/rentals/camera" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple offers?

    If the page lists multiple items, add one Offer per item with unique URLs.

    How do I show hourly rentals?

    Use a UnitPriceSpecification with unitText set to per hour and keep prices aligned with the listing.

    Primary sources

    References