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      Stack

      Pricing / Plans Stack

      Pricing pages with clear offers, FAQs on billing/terms, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • SaaS pricing pages listing multiple plans
      • Product/service pricing tables needing structured offer data
      • Pages where FAQs address billing, contracts, and trials

      What's included

      • Declares the page as a pricing page.

      • Provides the plan/service entity with structured offer details.

      • Frequently Asked Questions
        Open generator

        Answers billing, contract, trial, and upgrade questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the pricing page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.availability
      offers.price
      offers.priceCurrency
      offers.url
      url

      Recommended properties (stack union)

      areaServed.name
      description
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.priceValidUntil
      serviceType

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "WebPage",
          "@id": "https://www.example.com/pricing#page",
          "name": "Pricing — Example Analytics",
          "url": "https://www.example.com/pricing",
          "description": "Transparent pricing for Example Analytics plans with monthly and annual options."
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/pricing#pro-plan",
          "name": "Pro Plan",
          "description": "Up to 50 seats, advanced dashboards, and priority support.",
          "serviceType": "Analytics SaaS",
          "areaServed": { "@type": "AdministrativeArea", "name": "US" },
          "offers": {
            "@type": "Offer",
            "price": "99.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/signup/pro",
            "priceValidUntil": "2026-12-31"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Service",
          "@id": "https://www.example.com/pricing#enterprise-plan",
          "name": "Enterprise Plan",
          "description": "Unlimited seats, SSO, audit logs, and dedicated CSM.",
          "serviceType": "Analytics SaaS",
          "offers": {
            "@type": "Offer",
            "price": "0.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/PreOrder",
            "url": "https://www.example.com/contact/enterprise"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Do you offer a free trial?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Start a 14-day free trial on the Pro plan with all features enabled."
              }
            },
            {
              "@type": "Question",
              "name": "Can I change plans later?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "You can upgrade or downgrade anytime. Changes take effect on your next billing cycle."
              }
            },
            {
              "@type": "Question",
              "name": "Do you support annual billing?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Annual plans save 15%. Contact sales for enterprise annual agreements."
              }
            },
            {
              "@type": "Question",
              "name": "How are taxes handled?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Prices shown exclude taxes; any applicable VAT/GST is calculated at checkout based on your billing address."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Pricing", "item": "https://www.example.com/pricing" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple offers?

      Yes. Include one Offer per plan visible on the page and keep prices/currency aligned with the table.

      How do I show free trials?

      Keep price at 0.00 for trials and clarify duration in the offer description and FAQs.

      References