SwiftSchemaGenerate
    Schema stack

    Pricing / Plans Stack

    Pricing pages with clear offers, FAQs on billing/terms, and breadcrumb context.

    Open generatorValidate in Rich Results Test
    Included schema
    Web Page
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • SaaS pricing pages listing multiple plans
    • Product/service pricing tables needing structured offer data
    • Pages where FAQs address billing, contracts, and trials
    Composition

    What is included

    • Web Page

      Declares the page as a pricing page.

    • Service

      Provides the plan/service entity with structured offer details.

    • Frequently Asked Questions

      Answers billing, contract, trial, and upgrade questions.

    • Breadcrumb

      Provides navigation context for the pricing page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.availability
    • offers.price
    • offers.priceCurrency
    • offers.url
    • url

    Recommended properties

    • areaServed.name
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.priceValidUntil
    • serviceType
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/pricing#page",
    "name": "Pricing — Example Analytics",
    "url": "https://www.example.com/pricing",
    "description": "Transparent pricing for Example Analytics plans with monthly and annual options."
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/pricing#pro-plan",
    "name": "Pro Plan",
    "description": "Up to 50 seats, advanced dashboards, and priority support.",
    "serviceType": "Analytics SaaS",
    "areaServed": { "@type": "AdministrativeArea", "name": "US" },
    "offers": {
      "@type": "Offer",
      "price": "99.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/signup/pro",
      "priceValidUntil": "2026-12-31"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/pricing#enterprise-plan",
    "name": "Enterprise Plan",
    "description": "Unlimited seats, SSO, audit logs, and dedicated CSM.",
    "serviceType": "Analytics SaaS",
    "offers": {
      "@type": "Offer",
      "price": "0.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/PreOrder",
      "url": "https://www.example.com/contact/enterprise"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do you offer a free trial?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Start a 14-day free trial on the Pro plan with all features enabled."
        }
      },
      {
        "@type": "Question",
        "name": "Can I change plans later?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "You can upgrade or downgrade anytime. Changes take effect on your next billing cycle."
        }
      },
      {
        "@type": "Question",
        "name": "Do you support annual billing?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Annual plans save 15%. Contact sales for enterprise annual agreements."
        }
      },
      {
        "@type": "Question",
        "name": "How are taxes handled?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Prices shown exclude taxes; any applicable VAT/GST is calculated at checkout based on your billing address."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Pricing", "item": "https://www.example.com/pricing" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple offers?

    Yes. Include one Offer per plan visible on the page and keep prices/currency aligned with the table.

    How do I show free trials?

    Keep price at 0.00 for trials and clarify duration in the offer description and FAQs.

    Primary sources

    References