Schema stack

    Membership Renewal Stack

    Membership renewal pages with Offer + WebPage context, FAQs, and breadcrumb navigation.

    Included schema
    Web Page
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Membership renewal landing pages
    • Renewal reminder pages with pricing and terms
    • Account pages explaining renewal benefits
    Composition

    What is included

    • Declares the renewal page and its summary.

    • Represents the membership renewal offer and pricing.

    • Answers billing cycle, grace period, and cancellation questions.

    • Provides navigation context for the renewal page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • dateModified
    • description
    • eligibleCustomerType
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.example.com/members/renew#page",
        "name": "Renew Your Membership",
        "description": "Renew your annual membership to keep access to premium benefits.",
        "url": "https://www.example.com/members/renew",
        "inLanguage": "en",
        "dateModified": "2025-03-01"
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/members/renew#offer",
        "name": "Annual Membership Renewal",
        "description": "Renews premium access for 12 months with priority support.",
        "price": "99.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/members/renew"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Is there a grace period?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. You have 14 days after expiration to renew without losing benefits."
            }
          },
          {
            "@type": "Question",
            "name": "Can I switch to monthly billing?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Select monthly billing during checkout to change your plan."
            }
          },
          {
            "@type": "Question",
            "name": "How do I cancel auto-renew?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Disable auto-renew in your account settings before the renewal date."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Members", "item": "https://www.example.com/members" },
          { "@type": "ListItem", "position": 3, "name": "Renew", "item": "https://www.example.com/members/renew" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple renewal tiers?

    Yes. Add one Offer per tier if you show different renewal options.

    How do I show discounts?

    Include discount details in the Offer description and ensure the displayed price matches.

    Primary sources

    References