Schema stack

    Delivery & Pickup Info Stack

    Delivery/shipping/pickup policy pages with WebPage + OfferShippingDetails + MerchantReturnPolicy, FAQs, and breadcrumbs.

    Included schema
    Web Page
    Offer Shipping Details
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Delivery and pickup policy pages
    • Shipping policy pages with rates and timelines
    • Pages where FAQs clarify cutoff times and returns
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • deliveryTime.handlingTime.minValue
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • merchantReturnDays
    • name
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • shippingDestination.addressCountry
    • shippingRate.value
    • url

    Recommended properties

    • dateModified
    • deliveryTime.transitTime.maxValue
    • inLanguage
    • itemCondition
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • returnPolicySeasonalOverride
    • shippingLabel
    • shippingRate.currency
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.example.com/shipping#page",
        "name": "Delivery & Pickup Information",
        "description": "Shipping rates, delivery times, and pickup policies.",
        "url": "https://www.example.com/shipping",
        "inLanguage": "en",
        "dateModified": "2025-06-10"
      },
      {
        "@context": "https://schema.org",
        "@type": "OfferShippingDetails",
        "@id": "https://www.example.com/shipping#standard",
        "shippingLabel": "Standard Shipping",
        "shippingRate": {
          "@type": "MonetaryAmount",
          "value": "6.99",
          "currency": "USD"
        },
        "shippingDestination": {
          "@type": "DefinedRegion",
          "addressCountry": "US"
        },
        "deliveryTime": {
          "@type": "ShippingDeliveryTime",
          "handlingTime": {
            "@type": "QuantitativeValue",
            "minValue": "1",
            "maxValue": "2",
            "unitCode": "d"
          },
          "transitTime": {
            "@type": "QuantitativeValue",
            "minValue": "3",
            "maxValue": "5",
            "unitCode": "d"
          }
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "MerchantReturnPolicy",
        "@id": "https://www.example.com/shipping#returns",
        "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
        "merchantReturnDays": 30,
        "returnMethod": "https://schema.org/ReturnByMail",
        "returnFees": "https://schema.org/FreeReturn"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "What is the order cutoff time?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Orders placed by 2 PM local time ship the same business day."
            }
          },
          {
            "@type": "Question",
            "name": "Do you offer local pickup?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Local pickup is available at checkout for eligible items."
            }
          },
          {
            "@type": "Question",
            "name": "How do returns work?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Start a return within 30 days and use the provided prepaid label."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Policies", "item": "https://www.example.com/policies" },
          { "@type": "ListItem", "position": 3, "name": "Delivery & Pickup", "item": "https://www.example.com/shipping" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I include multiple shipping options?

    Yes. Use one OfferShippingDetails per option (standard, expedited) with distinct @id values.

    Should I include pickup details?

    Include pickup details in the page content and, if applicable, add a separate OfferShippingDetails entry for pickup.

    Primary sources

    References