SwiftSchemaGenerate
    Schema stack

    Checkout Experience Stack

    Checkout pages with delivery/returns policies, FAQs, and breadcrumb context to reduce friction.

    Open generatorValidate in Rich Results Test
    Included schema
    Checkout Page
    Offer Shipping Details
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Checkout or payment pages needing structured delivery/returns info
    • Flows where FAQs address payment, shipping, and returns
    • Pages that benefit from breadcrumb clarity in multi-step checkout
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • deliveryTime.transitTime
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • shippingDestination.addressCountry
    • shippingRate.currency
    • url

    Recommended properties

    • applicableCountry
    • deliveryTime.businessDays
    • deliveryTime.handlingTime
    • description
    • inStoreReturnsOffered
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • restockingFee
    • shippingDestination.addressRegion
    • shippingRate.value
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CheckoutPage",
    "@id": "https://www.example.com/checkout#page",
    "name": "Checkout — Payment",
    "url": "https://www.example.com/checkout"
  },
  {
    "@context": "https://schema.org",
    "@type": "OfferShippingDetails",
    "shippingDestination": { "@type": "DefinedRegion", "addressCountry": "US" },
    "deliveryTime": {
      "@type": "ShippingDeliveryTime",
      "handlingTime": { "@type": "QuantitativeValue", "minValue": 0, "maxValue": 1, "unitCode": "d" },
      "transitTime": { "@type": "QuantitativeValue", "minValue": 2, "maxValue": 5, "unitCode": "d" }
    },
    "shippingRate": { "@type": "MonetaryAmount", "value": "0.00", "currency": "USD" }
  },
  {
    "@context": "https://schema.org",
    "@type": "MerchantReturnPolicy",
    "@id": "https://www.example.com/policies/returns#policy",
    "name": "Standard returns",
    "url": "https://www.example.com/policies/returns",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 30,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/FreeReturn",
    "applicableCountry": "US"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      { "@type": "Question", "name": "Which payment methods are accepted?", "acceptedAnswer": { "@type": "Answer", "text": "We accept major credit cards, PayPal, and ShopPay." } },
      { "@type": "Question", "name": "How long does shipping take?", "acceptedAnswer": { "@type": "Answer", "text": "Standard shipping arrives in 3-5 business days; expedited options at checkout." } },
      { "@type": "Question", "name": "What is the return policy?", "acceptedAnswer": { "@type": "Answer", "text": "30-day free returns on unused items. Start a return from your account." } }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Cart", "item": "https://www.example.com/cart" },
      { "@type": "ListItem", "position": 2, "name": "Checkout", "item": "https://www.example.com/checkout" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include product-level data?

    Optional. Keep checkout JSON-LD focused on the flow; product data belongs on product pages.

    How do I localize shipping/returns?

    Add multiple OfferShippingDetails per region and set MerchantReturnPolicy applicableCountry accordingly.

    Primary sources

    References