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Category/listing pages with ItemList and Product detail linkage, plus FAQ and breadcrumb context for filters/shipping.
Identifies the page as a category/collection landing.
Structures the list of products/items in the category.
Provides product-level context for featured/primary item(s).
Answers common questions on shipping, returns, and selection.
Provides navigation context for the category.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.example.com/headphones#collection",
"name": "Wireless Headphones",
"description": "Shop wireless headphones with ANC, long battery life, and fast charging.",
"url": "https://www.example.com/headphones"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ACME Ultra Wireless Headphones",
"url": "https://www.example.com/products/ultra-headphones"
},
{
"@type": "ListItem",
"position": 2,
"name": "ACME Lite Wireless Headphones",
"url": "https://www.example.com/products/lite-headphones"
}
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/products/ultra-headphones#product",
"name": "ACME Ultra Wireless Headphones",
"description": "Flagship over-ear Bluetooth headphones with ANC and 45-hour battery.",
"image": [
"https://www.example.com/images/ultra-headphones-front.webp"
],
"sku": "ACME-UW-01",
"brand": { "@type": "Brand", "name": "ACME Audio" },
"offers": {
"@type": "Offer",
"price": "199.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/products/ultra-headphones"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 128
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you offer free shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, free ground shipping in the US on orders over $50. Faster options available at checkout."
}
},
{
"@type": "Question",
"name": "What is the return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "30-day returns on unused items. Start a return from your account within 30 days of delivery."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Headphones", "item": "https://www.example.com/headphones" }
]
}
]Include representative Product objects for featured items; keep the ItemList to structure the list itself.
Ensure canonical points to the view you want indexed; include rel=prev/next in HTML and keep ItemList aligned to the visible page.