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Comparison pages listing products with ItemList, representative Product details, FAQs, and breadcrumb context.
Identifies the page as a comparison/collection landing.
Structures the compared items with order and IDs.
Provides representative product data for featured items.
Answers selection, compatibility, and policy questions.
Provides navigation context within the site.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.example.com/guides/best-wireless-headphones#collection",
"name": "Best Wireless Headphones",
"description": "Top wireless headphones compared by battery life, ANC, and comfort.",
"url": "https://www.example.com/guides/best-wireless-headphones",
"mainEntity": { "@type": "ItemList", "@id": "https://www.example.com/guides/best-wireless-headphones#list" }
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"@id": "https://www.example.com/guides/best-wireless-headphones#list",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"numberOfItems": 3,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ACME Ultra Wireless Headphones",
"item": { "@id": "https://www.example.com/products/ultra-headphones#product" },
"url": "https://www.example.com/products/ultra-headphones"
},
{
"@type": "ListItem",
"position": 2,
"name": "ACME Lite Wireless Headphones",
"item": { "@id": "https://www.example.com/products/lite-headphones#product" },
"url": "https://www.example.com/products/lite-headphones"
},
{
"@type": "ListItem",
"position": 3,
"name": "ACME Studio Wireless Headphones",
"item": { "@id": "https://www.example.com/products/studio-headphones#product" },
"url": "https://www.example.com/products/studio-headphones"
}
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/products/ultra-headphones#product",
"name": "ACME Ultra Wireless Headphones",
"description": "Flagship over-ear Bluetooth headphones with ANC and 45-hour battery.",
"image": [
"https://www.example.com/images/ultra-headphones-front.webp"
],
"brand": { "@type": "Brand", "name": "ACME Audio" },
"offers": {
"@type": "Offer",
"price": "199.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/products/ultra-headphones"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.7,
"reviewCount": 128
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Which headphones are best for commuting?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Ultra offers the best ANC and battery life for commuting; the Lite is lighter for short trips."
}
},
{
"@type": "Question",
"name": "Do all models support multipoint?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ultra and Studio support multipoint. Lite supports single-device pairing."
}
},
{
"@type": "Question",
"name": "What is the return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "30-day returns on all models. Start a return from your account; see the Returns page for details."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Guides", "item": "https://www.example.com/guides" },
{ "@type": "ListItem", "position": 3, "name": "Best Wireless Headphones", "item": "https://www.example.com/guides/best-wireless-headphones" }
]
}
]Add representative Product objects for featured items or top picks. Keep IDs, prices, and availability aligned with what’s shown on the page.
Yes. If you display ratings on the page, mirror them in Product aggregateRating to avoid mismatches.