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    SwiftSchema

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      Stack

      Event Schema Stack

      Event pages with rich details, breadcrumb context, and FAQs. Works for general events and subtypes like MusicEvent or BusinessEvent.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Event pages with ticket offers and location details
      • Tour or one-off events needing clearer eligibility and navigation
      • Pages where FAQs address access, tickets, and schedule changes

      What's included

      • Core event entity; use relevant subtype (MusicEvent, BusinessEvent) with dates, location, and offers.

      • Frequently Asked Questions
        Open generator

        Clarify access, tickets, parking, and schedule changes.

      • Breadcrumb
        Open generator

        Give navigation context for the event within the site.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      eventAttendanceMode
      itemListElement[].name
      location.name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.price
      offers.priceCurrency
      startDate

      Recommended properties (stack union)

      description
      endDate
      eventStatus
      image
      itemListElement[].item
      location.address
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.availability
      offers.url
      organizer.name
      performer.name

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "MusicEvent",
          "@id": "https://www.example.com/events/summer-sounds#event",
          "name": "Summer Sounds Live",
          "description": "Outdoor summer concert featuring indie and electronic artists.",
          "startDate": "2026-08-12T19:00:00-05:00",
          "endDate": "2026-08-12T22:30:00-05:00",
          "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
          "eventStatus": "https://schema.org/EventScheduled",
          "image": [
            "https://www.example.com/images/summer-sounds-hero.webp"
          ],
          "location": {
            "@type": "Place",
            "name": "Riverside Amphitheater",
            "address": {
              "@type": "PostalAddress",
              "streetAddress": "500 River Rd",
              "addressLocality": "Austin",
              "addressRegion": "TX",
              "postalCode": "78702",
              "addressCountry": "US"
            }
          },
          "organizer": {
            "@type": "Organization",
            "name": "City Events",
            "url": "https://www.example.com"
          },
          "performer": [
            { "@type": "MusicGroup", "name": "Indie Collective" },
            { "@type": "Person", "name": "DJ Aurora" }
          ],
          "offers": {
            "@type": "Offer",
            "price": "59.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://tickets.example.com/summer-sounds"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Is there parking on site?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Paid parking is available at the Riverside Garage next door; rideshare drop-off is at Gate B."
              }
            },
            {
              "@type": "Question",
              "name": "What if it rains?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "The event is rain or shine. In severe weather, we will email ticket holders with reschedule information."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Events", "item": "https://www.example.com/events" },
            { "@type": "ListItem", "position": 3, "name": "Summer Sounds Live", "item": "https://www.example.com/events/summer-sounds" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I use MusicEvent or BusinessEvent?

      Yes. Use the subtype that matches the event. Required fields (name, startDate, location, offers) remain the same.

      Do I need offers for free events?

      If free, you can omit price/priceCurrency; still set availability and a registration URL if applicable.

      References