SwiftSchemaGenerate
    Schema stack

    Event Schema Stack

    Event pages with rich details, breadcrumb context, and FAQs. Works for general events and subtypes like MusicEvent or BusinessEvent.

    Open generatorValidate in Rich Results Test
    Included schema
    Event
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Event pages with ticket offers and location details
    • Tour or one-off events needing clearer eligibility and navigation
    • Pages where FAQs address access, tickets, and schedule changes
    Composition

    What is included

    • Event

      Core event entity; use relevant subtype (MusicEvent, BusinessEvent) with dates, location, and offers.

    • Frequently Asked Questions

      Clarify access, tickets, parking, and schedule changes.

    • Breadcrumb

      Give navigation context for the event within the site.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • eventAttendanceMode
    • itemListElement[].name
    • location.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • startDate

    Recommended properties

    • description
    • endDate
    • eventStatus
    • image
    • itemListElement[].item
    • location.address
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • organizer.name
    • performer.name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "MusicEvent",
    "@id": "https://www.example.com/events/summer-sounds#event",
    "name": "Summer Sounds Live",
    "description": "Outdoor summer concert featuring indie and electronic artists.",
    "startDate": "2026-08-12T19:00:00-05:00",
    "endDate": "2026-08-12T22:30:00-05:00",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "eventStatus": "https://schema.org/EventScheduled",
    "image": [
      "https://www.example.com/images/summer-sounds-hero.webp"
    ],
    "location": {
      "@type": "Place",
      "name": "Riverside Amphitheater",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "500 River Rd",
        "addressLocality": "Austin",
        "addressRegion": "TX",
        "postalCode": "78702",
        "addressCountry": "US"
      }
    },
    "organizer": {
      "@type": "Organization",
      "name": "City Events",
      "url": "https://www.example.com"
    },
    "performer": [
      { "@type": "MusicGroup", "name": "Indie Collective" },
      { "@type": "Person", "name": "DJ Aurora" }
    ],
    "offers": {
      "@type": "Offer",
      "price": "59.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://tickets.example.com/summer-sounds"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Is there parking on site?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Paid parking is available at the Riverside Garage next door; rideshare drop-off is at Gate B."
        }
      },
      {
        "@type": "Question",
        "name": "What if it rains?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The event is rain or shine. In severe weather, we will email ticket holders with reschedule information."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Events", "item": "https://www.example.com/events" },
      { "@type": "ListItem", "position": 3, "name": "Summer Sounds Live", "item": "https://www.example.com/events/summer-sounds" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I use MusicEvent or BusinessEvent?

    Yes. Use the subtype that matches the event. Required fields (name, startDate, location, offers) remain the same.

    Do I need offers for free events?

    If free, you can omit price/priceCurrency; still set availability and a registration URL if applicable.

    Primary sources

    References