Schema stack

    Event Calendar Stack

    Event calendar pages with an ItemList of Events, FAQs, and breadcrumb navigation.

    Included schema
    Item List
    Event
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Calendars listing upcoming events, tours, or meetups
    • Event series pages where multiple dates/locations are shown
    • Pages where FAQs clarify tickets, streaming, and cancellation
    Composition

    What is included

    • Represents the calendar list of events on the page.

    • Captures each event with time, place, and offers.

    • Answers ticketing, streaming, and cancellation questions.

    • Provides navigation context to the calendar page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • itemListElement[].@type=ListItem
    • itemListElement[].item.@type=Event
    • itemListElement[].item.location.address.addressCountry
    • itemListElement[].item.location.name
    • itemListElement[].item.name
    • itemListElement[].item.startDate
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text

    Recommended properties

    • itemListElement[].item
    • itemListElement[].item.location.address.addressLocality
    • itemListElement[].item.location.address.addressRegion
    • itemListElement[].item.location.name
    • itemListElement[].item.name
    • itemListElement[].item.offers.price
    • itemListElement[].item.offers.priceCurrency
    • itemListElement[].item.offers.url
    • itemListElement[].item.startDate
    • itemListElement[].item.url
    • itemListElement[].position
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "@id": "https://www.example.com/events#list",
        "name": "2025 Events",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "item": {
              "@type": "Event",
              "@id": "https://www.example.com/events/2025-03-summit#event",
              "name": "Example Summit — San Francisco",
              "startDate": "2025-03-18T09:00:00-07:00",
              "eventStatus": "https://schema.org/EventScheduled",
              "location": {
                "@type": "Place",
                "name": "Moscone Center",
                "address": {
                  "@type": "PostalAddress",
                  "addressCountry": "US",
                  "addressLocality": "San Francisco",
                  "addressRegion": "CA",
                  "postalCode": "94103"
                }
              },
              "offers": {
                "@type": "Offer",
                "price": "399.00",
                "priceCurrency": "USD",
                "availability": "https://schema.org/InStock",
                "url": "https://www.example.com/events/2025-03-summit/tickets"
              },
              "url": "https://www.example.com/events/2025-03-summit"
            }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "item": {
              "@type": "Event",
              "@id": "https://www.example.com/events/2025-04-live#event",
              "name": "Example Live — New York",
              "startDate": "2025-04-22T10:00:00-04:00",
              "eventStatus": "https://schema.org/EventScheduled",
              "location": {
                "@type": "Place",
                "name": "Javits Center",
                "address": {
                  "@type": "PostalAddress",
                  "addressCountry": "US",
                  "addressLocality": "New York",
                  "addressRegion": "NY",
                  "postalCode": "10001"
                }
              },
              "offers": {
                "@type": "Offer",
                "price": "0.00",
                "priceCurrency": "USD",
                "availability": "https://schema.org/InStock",
                "url": "https://www.example.com/events/2025-04-live/register"
              },
              "url": "https://www.example.com/events/2025-04-live"
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Are sessions streamed?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. All keynotes are streamed for registered attendees. Session replays are posted within 48 hours."
            }
          },
          {
            "@type": "Question",
            "name": "What is the refund policy?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Refunds are available up to 14 days before the event. After that, you can transfer your ticket to another attendee."
            }
          },
          {
            "@type": "Question",
            "name": "Do I need separate tickets for workshops?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Workshops require an add-on ticket when registering. Check the event page for availability and pricing."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Events", "item": "https://www.example.com/events" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    How many Event objects should I include?

    Include one Event per listing visible on the calendar page. Keep dates, locations, and ticket URLs consistent with the UI.

    Can I list virtual events?

    Yes. Set location to a VirtualLocation with an appropriate URL if it’s online-only, and keep offers aligned to the registration path.

    Primary sources

    References