Schema stack

    Festival Lineup Stack

    Festival lineup pages with EventSeries + ItemList + Event context, FAQs, and breadcrumbs.

    Included schema
    Event Series
    Item List
    Event
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Festival lineup pages with dates and performers
    • Event series pages for multi-day festivals
    • Pages where FAQs clarify schedules, tickets, and entry policies
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • endDate
    • itemListElement.item.@id
    • itemListElement.name
    • itemListElement.position
    • itemListElement[].name
    • location.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • startDate
    • url

    Recommended properties

    • eventAttendanceMode
    • eventStatus
    • itemListElement[].item
    • itemListOrder
    • location.name
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • numberOfItems
    • offers.url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "EventSeries",
        "@id": "https://www.example.com/festival/lineup#series",
        "name": "Summer Sound Festival 2025",
        "startDate": "2025-07-25",
        "endDate": "2025-07-27",
        "eventStatus": "https://schema.org/EventScheduled",
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "url": "https://www.example.com/festival/lineup",
        "location": {
          "@type": "Place",
          "name": "Riverfront Park"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Event",
        "@id": "https://www.example.com/festival/lineup#day-1",
        "name": "Day 1 — Main Stage",
        "startDate": "2025-07-25T16:00:00-05:00",
        "endDate": "2025-07-25T23:00:00-05:00",
        "eventStatus": "https://schema.org/EventScheduled",
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "url": "https://www.example.com/festival/lineup#day-1",
        "location": {
          "@type": "Place",
          "name": "Main Stage, Riverfront Park"
        },
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/festival/tickets"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "@id": "https://www.example.com/festival/lineup#list",
        "itemListOrder": "https://schema.org/ItemListOrderAscending",
        "numberOfItems": 2,
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "Day 1 — Main Stage",
            "item": { "@id": "https://www.example.com/festival/lineup#day-1" }
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "Day 2 — Main Stage",
            "item": { "@id": "https://www.example.com/festival/lineup#day-2" }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Event",
        "@id": "https://www.example.com/festival/lineup#day-2",
        "name": "Day 2 — Main Stage",
        "startDate": "2025-07-26T16:00:00-05:00",
        "endDate": "2025-07-26T23:00:00-05:00",
        "eventStatus": "https://schema.org/EventScheduled",
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "url": "https://www.example.com/festival/lineup#day-2",
        "location": {
          "@type": "Place",
          "name": "Main Stage, Riverfront Park"
        },
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/festival/tickets"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Are single-day tickets available?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Single-day and weekend passes are listed on the tickets page."
            }
          },
          {
            "@type": "Question",
            "name": "When is the final lineup announced?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Final lineup is announced two weeks before the festival."
            }
          },
          {
            "@type": "Question",
            "name": "What items are prohibited?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Outside alcohol, glass containers, and large backpacks are not permitted."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Festival", "item": "https://www.example.com/festival" },
          { "@type": "ListItem", "position": 3, "name": "Lineup", "item": "https://www.example.com/festival/lineup" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple stages?

    Yes. Use separate Event entries per stage and include each in the ItemList.

    Do I need an EventSeries?

    Yes. EventSeries represents the overall multi-day festival; individual Event objects represent each day or stage.

    Primary sources

    References