SwiftSchemaGenerate
    Schema stack

    Event Series / Pass Stack

    Tour/season pages linking recurring events with FAQs and breadcrumb context. Great for festivals, tours, or multi-date passes.

    Open generatorValidate in Rich Results Test
    Included schema
    Event Series
    Event
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Tours or festivals with multiple dates/cities needing structured series + event details
    • Season pass pages that link to multiple occurrences with offers
    • Pages where FAQs clarify access, tickets, and schedule changes across dates
    Composition

    What is included

    • Event Series

      Captures the overarching tour/season with dates and attendance mode.

    • Event

      Represents an individual date/city occurrence with offers.

    • Frequently Asked Questions

      Clarifies tickets, transfers, weather/cancellation, and access across dates.

    • Breadcrumb

      Provides navigation context for the series page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • eventAttendanceMode
    • itemListElement[].name
    • location.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • startDate

    Recommended properties

    • description
    • eventSchedule.byMonthDay[]
    • eventSchedule.repeatFrequency
    • eventStatus
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "EventSeries",
    "@id": "https://www.example.com/tours/summer-fest-2026#series",
    "name": "Summer Fest 2026 Tour",
    "description": "A 10-city summer festival with indie and electronic artists.",
    "startDate": "2026-06-10",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "eventStatus": "https://schema.org/EventScheduled",
    "location": {
      "@type": "Place",
      "name": "Multiple cities"
    },
    "eventSchedule": {
      "@type": "Schedule",
      "repeatFrequency": "P1W",
      "byMonthDay": [10, 17, 24]
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "MusicEvent",
    "@id": "https://www.example.com/tours/summer-fest-2026/austin#event",
    "name": "Summer Fest 2026 — Austin",
    "description": "Outdoor show with indie and electronic artists on the Summer Fest tour.",
    "startDate": "2026-06-17T19:00:00-05:00",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "eventStatus": "https://schema.org/EventScheduled",
    "image": [
      "https://www.example.com/images/summer-fest-tour.webp"
    ],
    "location": {
      "@type": "Place",
      "name": "Riverside Amphitheater",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "500 River Rd",
        "addressLocality": "Austin",
        "addressRegion": "TX",
        "postalCode": "78702",
        "addressCountry": "US"
      }
    },
    "offers": {
      "@type": "Offer",
      "price": "79.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://tickets.example.com/summer-fest/austin"
    },
    "organizer": {
      "@type": "Organization",
      "name": "Summer Fest",
      "url": "https://www.example.com"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Is my ticket valid for multiple cities?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Tickets are city-specific. Season passes are available separately for all 10 dates."
        }
      },
      {
        "@type": "Question",
        "name": "Can I transfer my ticket?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Transfers are allowed up to 24 hours before showtime through your ticket portal."
        }
      },
      {
        "@type": "Question",
        "name": "What if it rains?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Shows are rain or shine. Severe weather updates will be emailed and posted; reschedules will honor existing tickets."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Tours", "item": "https://www.example.com/tours" },
      { "@type": "ListItem", "position": 3, "name": "Summer Fest 2026", "item": "https://www.example.com/tours/summer-fest-2026" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need both EventSeries and Event?

    Use both on tour/season pages: EventSeries for the overarching run, Event for the primary date on the page. Link additional dates on their own pages when possible.

    How should I handle passes vs. single tickets?

    Use offers on the Event for single-date tickets. If you sell a pass, include an additional Offer with a URL that matches the pass CTA on the page.

    Primary sources

    References