Gaming / eSports Stack
Team or tournament pages with SportsOrganization, events, highlight video, FAQs, and breadcrumb context.
When to use this stack
- Team pages highlighting upcoming matches and roster
- Tournament/event pages with video highlights and FAQs
- League pages that need navigation context and social proof
What is included
Defines the team/organization with name, sport, and profiles.
Represents an upcoming match/tournament with offers/streams.
Captures highlight video with thumbnail and embed URL.
Answers stream access, schedule, and roster questions.
Provides navigation context for the team/tournament page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- description
- embedUrl
- eventAttendanceMode
- itemListElement[].name
- location.name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- sport
- startDate
- thumbnailUrl[]
- uploadDate
- url
Recommended properties
- contentUrl
- description
- duration
- image
- itemListElement[].item
- logo
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- member[].name
- offers.price
- offers.priceCurrency
- offers.url
- publisher.name
- sameAs[]
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "SportsOrganization",
"@id": "https://www.example.com/esports/phoenix#org",
"name": "Phoenix Esports",
"url": "https://www.example.com/esports/phoenix",
"sport": "Esports",
"logo": "https://www.example.com/images/phoenix-logo.png",
"member": [
{ "@type": "Person", "name": "Nova" },
{ "@type": "Person", "name": "Blitz" }
],
"sameAs": [
"https://twitter.com/phoenixesports",
"https://www.youtube.com/@phoenixesports"
]
},
{
"@context": "https://schema.org",
"@type": "Event",
"@id": "https://www.example.com/esports/phoenix#event",
"name": "Phoenix vs Titans — Spring Split",
"description": "Week 5 matchup in the Spring Split.",
"startDate": "2026-03-05T19:00:00-05:00",
"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
"location": { "@type": "VirtualLocation", "name": "Online" },
"offers": {
"@type": "Offer",
"price": "0.00",
"priceCurrency": "USD",
"url": "https://www.example.com/esports/phoenix/watch"
}
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"@id": "https://www.example.com/esports/phoenix#highlight",
"name": "Highlights: Phoenix vs Legends",
"description": "Top plays from last week's match.",
"thumbnailUrl": [
"https://www.example.com/images/phoenix-highlight.webp"
],
"uploadDate": "2026-02-20",
"duration": "PT5M",
"embedUrl": "https://www.example.com/embed/phoenix-highlight",
"contentUrl": "https://cdn.example.com/video/phoenix-highlight.mp4",
"publisher": { "@type": "Organization", "name": "Phoenix Esports" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Where can I watch the next match?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Watch live on our site or Twitch at https://www.example.com/esports/phoenix/watch."
}
},
{
"@type": "Question",
"name": "Who is starting this week?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Starters: Nova, Blitz, Echo, Ryn, Sol. Substitutes listed on the roster section."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Esports", "item": "https://www.example.com/esports" },
{ "@type": "ListItem", "position": 3, "name": "Phoenix Esports", "item": "https://www.example.com/esports/phoenix" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I use SportsOrganization or Organization?
Use SportsOrganization for teams/leagues. For publishers or hosts, Organization is fine; keep consistency with the page content.
Can I list multiple events?
Yes. Include multiple Event objects if you show multiple matches on the page. Ensure each is visible to users.
Related schema stacks
Bundles that share schema types with this one.
- Webinar / Replay Stack
Webinar registration and replay pages with Event + VideoObject context, FAQs, and breadcrumbs.
- Job Fair Stack
Job fair pages with Event + Organization context, FAQs, and breadcrumb navigation.
- Nonprofit / Campaign Stack
Donation or campaign pages with org identity, event tie-in, reviews/testimonials, FAQs, and breadcrumb context.
- Open House Stack
Open house listing pages with Event + Place context, FAQs, and breadcrumb navigation.
- Clinical Appointment Scheduler Stack
Clinical appointment scheduling pages with Service + WebApplication + Event context, FAQs, and breadcrumbs.
- Event Volunteer Signup Stack
Event volunteer signup pages with Event + Offer, FAQs, and breadcrumb navigation.