Schema stack

    Gaming / eSports Stack

    Team or tournament pages with SportsOrganization, events, highlight video, FAQs, and breadcrumb context.

    Included schema
    Sports Organization
    Event
    Video Object
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Team pages highlighting upcoming matches and roster
    • Tournament/event pages with video highlights and FAQs
    • League pages that need navigation context and social proof
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • embedUrl
    • eventAttendanceMode
    • itemListElement[].name
    • location.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • sport
    • startDate
    • thumbnailUrl[]
    • uploadDate
    • url

    Recommended properties

    • contentUrl
    • description
    • duration
    • image
    • itemListElement[].item
    • logo
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • member[].name
    • offers.price
    • offers.priceCurrency
    • offers.url
    • publisher.name
    • sameAs[]
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "SportsOrganization",
        "@id": "https://www.example.com/esports/phoenix#org",
        "name": "Phoenix Esports",
        "url": "https://www.example.com/esports/phoenix",
        "sport": "Esports",
        "logo": "https://www.example.com/images/phoenix-logo.png",
        "member": [
          { "@type": "Person", "name": "Nova" },
          { "@type": "Person", "name": "Blitz" }
        ],
        "sameAs": [
          "https://twitter.com/phoenixesports",
          "https://www.youtube.com/@phoenixesports"
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Event",
        "@id": "https://www.example.com/esports/phoenix#event",
        "name": "Phoenix vs Titans — Spring Split",
        "description": "Week 5 matchup in the Spring Split.",
        "startDate": "2026-03-05T19:00:00-05:00",
        "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
        "location": { "@type": "VirtualLocation", "name": "Online" },
        "offers": {
          "@type": "Offer",
          "price": "0.00",
          "priceCurrency": "USD",
          "url": "https://www.example.com/esports/phoenix/watch"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "VideoObject",
        "@id": "https://www.example.com/esports/phoenix#highlight",
        "name": "Highlights: Phoenix vs Legends",
        "description": "Top plays from last week's match.",
        "thumbnailUrl": [
          "https://www.example.com/images/phoenix-highlight.webp"
        ],
        "uploadDate": "2026-02-20",
        "duration": "PT5M",
        "embedUrl": "https://www.example.com/embed/phoenix-highlight",
        "contentUrl": "https://cdn.example.com/video/phoenix-highlight.mp4",
        "publisher": { "@type": "Organization", "name": "Phoenix Esports" }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Where can I watch the next match?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Watch live on our site or Twitch at https://www.example.com/esports/phoenix/watch."
            }
          },
          {
            "@type": "Question",
            "name": "Who is starting this week?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Starters: Nova, Blitz, Echo, Ryn, Sol. Substitutes listed on the roster section."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Esports", "item": "https://www.example.com/esports" },
          { "@type": "ListItem", "position": 3, "name": "Phoenix Esports", "item": "https://www.example.com/esports/phoenix" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I use SportsOrganization or Organization?

    Use SportsOrganization for teams/leagues. For publishers or hosts, Organization is fine; keep consistency with the page content.

    Can I list multiple events?

    Yes. Include multiple Event objects if you show multiple matches on the page. Ensure each is visible to users.

    Primary sources

    References