SwiftSchemaGenerate
    Schema stack

    Open House Stack

    Open house listing pages with Event + Place context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Event
    Place
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Real estate open house pages with date/time and location
    • Listings with RSVP/registration CTAs
    • Pages where FAQs clarify parking, requirements, and attendance
    Composition

    What is included

    • Event

      Defines the open house schedule and attendance details.

    • Place

      Represents the property location and address.

    • Frequently Asked Questions

      Answers questions about parking, requirements, and accessibility.

    • Breadcrumb

      Provides navigation context to the open house page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • endDate
    • itemListElement[].name
    • location.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • startDate
    • url

    Recommended properties

    • eventAttendanceMode
    • eventStatus
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.url
    • telephone
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Place",
    "@id": "https://www.example.com/listings/742-elm#place",
    "name": "742 Elm Street",
    "url": "https://www.example.com/listings/742-elm",
    "image": "https://www.example.com/images/742-elm.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "742 Elm Street",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80202",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": "39.742043",
      "longitude": "-104.991531"
    },
    "telephone": "+1-303-555-0112"
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "@id": "https://www.example.com/listings/742-elm#open-house",
    "name": "Open House — 742 Elm Street",
    "startDate": "2025-05-18T13:00:00-06:00",
    "endDate": "2025-05-18T15:00:00-06:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "url": "https://www.example.com/listings/742-elm#open-house",
    "location": { "@id": "https://www.example.com/listings/742-elm#place" },
    "offers": {
      "@type": "Offer",
      "url": "https://www.example.com/listings/742-elm#rsvp"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do I need to RSVP?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "RSVP is recommended for entry times and to receive parking instructions."
        }
      },
      {
        "@type": "Question",
        "name": "Is parking available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Street parking is available on Elm Street. Additional parking is available at the nearby garage."
        }
      },
      {
        "@type": "Question",
        "name": "Can I bring a realtor?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Realtors are welcome and should check in on arrival."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Listings", "item": "https://www.example.com/listings" },
      { "@type": "ListItem", "position": 3, "name": "742 Elm Street", "item": "https://www.example.com/listings/742-elm" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple open house times?

    Yes. Use one Event per date/time if multiple open houses are listed on the page.

    What if the open house is virtual?

    Set eventAttendanceMode to OnlineEventAttendanceMode and use a VirtualLocation instead of Place.

    Primary sources

    References