Stack

Open House Stack

Open house listing pages with Event + Place context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Real estate open house pages with date/time and location
Listings with RSVP/registration CTAs
Pages where FAQs clarify parking, requirements, and attendance

What's included

Event
Open generator
Defines the open house schedule and attendance details.
Place
Open generator
Represents the property location and address.
Frequently Asked Questions
Open generator
Answers questions about parking, requirements, and accessibility.
Breadcrumb
Open generator
Provides navigation context to the open house page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressLocality

address.addressRegion

address.postalCode

address.streetAddress

endDate

itemListElement[].name

location.@id

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

startDate

url

Recommended properties (stack union)

eventAttendanceMode

eventStatus

geo.latitude

geo.longitude

image

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.url

telephone

url

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "Place",
    "@id": "https://www.example.com/listings/742-elm#place",
    "name": "742 Elm Street",
    "url": "https://www.example.com/listings/742-elm",
    "image": "https://www.example.com/images/742-elm.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "742 Elm Street",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80202",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": "39.742043",
      "longitude": "-104.991531"
    },
    "telephone": "+1-303-555-0112"
  },
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "@id": "https://www.example.com/listings/742-elm#open-house",
    "name": "Open House — 742 Elm Street",
    "startDate": "2025-05-18T13:00:00-06:00",
    "endDate": "2025-05-18T15:00:00-06:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
    "url": "https://www.example.com/listings/742-elm#open-house",
    "location": { "@id": "https://www.example.com/listings/742-elm#place" },
    "offers": {
      "@type": "Offer",
      "url": "https://www.example.com/listings/742-elm#rsvp"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do I need to RSVP?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "RSVP is recommended for entry times and to receive parking instructions."
        }
      },
      {
        "@type": "Question",
        "name": "Is parking available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Street parking is available on Elm Street. Additional parking is available at the nearby garage."
        }
      },
      {
        "@type": "Question",
        "name": "Can I bring a realtor?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Realtors are welcome and should check in on arrival."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Listings", "item": "https://www.example.com/listings" },
      { "@type": "ListItem", "position": 3, "name": "742 Elm Street", "item": "https://www.example.com/listings/742-elm" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Can I list multiple open house times?

Yes. Use one Event per date/time if multiple open houses are listed on the page.

What if the open house is virtual?

Set eventAttendanceMode to OnlineEventAttendanceMode and use a VirtualLocation instead of Place.

SwiftSchema

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