SwiftSchemaGenerate
    Schema stack

    Webinar / Replay Stack

    Webinar registration and replay pages with Event + VideoObject context, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    Event
    Video Object
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Live webinar registration pages with replay access
    • On-demand webinar replay landing pages
    • Event pages that include embedded video recordings
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • contentUrl
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • startDate
    • uploadDate

    Recommended properties

    • duration
    • embedUrl
    • endDate
    • eventAttendanceMode
    • eventStatus
    • itemListElement[].item
    • location.name
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • thumbnailUrl
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Event",
    "@id": "https://www.example.com/webinars/ops-automation#event",
    "name": "Ops Automation Webinar",
    "startDate": "2025-06-18T13:00:00-05:00",
    "endDate": "2025-06-18T14:00:00-05:00",
    "eventStatus": "https://schema.org/EventScheduled",
    "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
    "location": { "@type": "VirtualLocation", "name": "Online" }
  },
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "@id": "https://www.example.com/webinars/ops-automation#replay",
    "name": "Ops Automation Webinar Replay",
    "description": "Watch the full webinar replay on automating operations workflows.",
    "uploadDate": "2025-06-19",
    "contentUrl": "https://www.example.com/videos/ops-automation.mp4",
    "thumbnailUrl": "https://www.example.com/images/webinars/ops-automation.webp",
    "duration": "PT45M"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do I need to register for the replay?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Register to access the replay and receive the slides."
        }
      },
      {
        "@type": "Question",
        "name": "How long is the replay available?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Replays are available for 90 days after the live event."
        }
      },
      {
        "@type": "Question",
        "name": "Will I receive the slides?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Slide downloads are included in the confirmation email."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Webinars", "item": "https://www.example.com/webinars" },
      { "@type": "ListItem", "position": 3, "name": "Ops Automation", "item": "https://www.example.com/webinars/ops-automation" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple sessions?

    If multiple sessions are shown, include one Event per session and keep dates aligned.

    How do I handle gated replays?

    Mention gating requirements in the FAQ answers and keep the VideoObject URLs aligned with access.

    Primary sources

    References