Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Alumni Donations Stack

      Alumni giving pages with Organization + Offer context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Alumni giving or annual fund landing pages
      • Class year giving campaigns with suggested gift tiers
      • Donation pages explaining tax receipts and matching gifts

      What's included

      • Organization
        Open generator

        Anchors the alumni association or institution accepting donations.

      • Describes the donation offer and giving CTA.

      • Frequently Asked Questions
        Open generator

        Answers common questions about receipts, matching gifts, and recurring donations.

      • Breadcrumb
        Open generator

        Provides navigation context for the giving page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      itemListElement[].name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      url

      Recommended properties (stack union)

      availability
      description
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      sameAs
      seller.@id

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/alumni#org",
          "name": "Northwind University Alumni Association",
          "url": "https://www.example.com/alumni",
          "logo": "https://www.example.com/images/alumni-logo.svg",
          "description": "Connecting alumni and funding scholarships, research, and campus initiatives.",
          "sameAs": [
            "https://www.linkedin.com/school/northwind-university",
            "https://www.facebook.com/northwindalumni"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/alumni/give#offer",
          "name": "Alumni Annual Fund Gift",
          "description": "Support scholarships and student programs with a one-time or monthly gift.",
          "price": "100.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/alumni/give",
          "seller": { "@id": "https://www.example.com/alumni#org" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Are alumni donations tax-deductible?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Donations to the alumni association are tax-deductible, and receipts are emailed after checkout."
              }
            },
            {
              "@type": "Question",
              "name": "Can I set up recurring giving?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Choose monthly giving on the donation form and update it anytime."
              }
            },
            {
              "@type": "Question",
              "name": "Do you accept employer matching gifts?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We do. Enter your employer during checkout and we will follow up with matching instructions."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Alumni", "item": "https://www.example.com/alumni" },
            { "@type": "ListItem", "position": 3, "name": "Give", "item": "https://www.example.com/alumni/give" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I list suggested gift tiers?

      If the page shows preset tiers, include multiple Offer entries or clearly describe the range in the page copy.

      Can I link to a donation form hosted off-site?

      Yes. Use the Offer url for the external form and ensure it matches the visible CTA.

      References