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Alumni giving pages with Organization + Offer context, FAQs, and breadcrumb navigation.
Anchors the alumni association or institution accepting donations.
Describes the donation offer and giving CTA.
Answers common questions about receipts, matching gifts, and recurring donations.
Provides navigation context for the giving page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/alumni#org",
"name": "Northwind University Alumni Association",
"url": "https://www.example.com/alumni",
"logo": "https://www.example.com/images/alumni-logo.svg",
"description": "Connecting alumni and funding scholarships, research, and campus initiatives.",
"sameAs": [
"https://www.linkedin.com/school/northwind-university",
"https://www.facebook.com/northwindalumni"
]
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/alumni/give#offer",
"name": "Alumni Annual Fund Gift",
"description": "Support scholarships and student programs with a one-time or monthly gift.",
"price": "100.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/alumni/give",
"seller": { "@id": "https://www.example.com/alumni#org" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are alumni donations tax-deductible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Donations to the alumni association are tax-deductible, and receipts are emailed after checkout."
}
},
{
"@type": "Question",
"name": "Can I set up recurring giving?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Choose monthly giving on the donation form and update it anytime."
}
},
{
"@type": "Question",
"name": "Do you accept employer matching gifts?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We do. Enter your employer during checkout and we will follow up with matching instructions."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Alumni", "item": "https://www.example.com/alumni" },
{ "@type": "ListItem", "position": 3, "name": "Give", "item": "https://www.example.com/alumni/give" }
]
}
]If the page shows preset tiers, include multiple Offer entries or clearly describe the range in the page copy.
Yes. Use the Offer url for the external form and ensure it matches the visible CTA.