SwiftSchemaGenerate
    Schema stack

    Alumni Donations Stack

    Alumni giving pages with Organization + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Organization
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Alumni giving or annual fund landing pages
    • Class year giving campaigns with suggested gift tiers
    • Donation pages explaining tax receipts and matching gifts
    Composition

    What is included

    • Organization

      Anchors the alumni association or institution accepting donations.

    • Offer

      Describes the donation offer and giving CTA.

    • Frequently Asked Questions

      Answers common questions about receipts, matching gifts, and recurring donations.

    • Breadcrumb

      Provides navigation context for the giving page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • availability
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • sameAs
    • seller.@id
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/alumni#org",
    "name": "Northwind University Alumni Association",
    "url": "https://www.example.com/alumni",
    "logo": "https://www.example.com/images/alumni-logo.svg",
    "description": "Connecting alumni and funding scholarships, research, and campus initiatives.",
    "sameAs": [
      "https://www.linkedin.com/school/northwind-university",
      "https://www.facebook.com/northwindalumni"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/alumni/give#offer",
    "name": "Alumni Annual Fund Gift",
    "description": "Support scholarships and student programs with a one-time or monthly gift.",
    "price": "100.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/alumni/give",
    "seller": { "@id": "https://www.example.com/alumni#org" }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Are alumni donations tax-deductible?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Donations to the alumni association are tax-deductible, and receipts are emailed after checkout."
        }
      },
      {
        "@type": "Question",
        "name": "Can I set up recurring giving?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Choose monthly giving on the donation form and update it anytime."
        }
      },
      {
        "@type": "Question",
        "name": "Do you accept employer matching gifts?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We do. Enter your employer during checkout and we will follow up with matching instructions."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Alumni", "item": "https://www.example.com/alumni" },
      { "@type": "ListItem", "position": 3, "name": "Give", "item": "https://www.example.com/alumni/give" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list suggested gift tiers?

    If the page shows preset tiers, include multiple Offer entries or clearly describe the range in the page copy.

    Can I link to a donation form hosted off-site?

    Yes. Use the Offer url for the external form and ensure it matches the visible CTA.

    Primary sources

    References