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Crowdfunding/pledge pages with Organization + Offer context, FAQs, and breadcrumb navigation.
Anchors the campaign’s organization with logo and URL.
Expresses the pledge/offer tier with pricing and URL.
Answers campaign timing, fulfillment, and eligibility questions.
Provides navigation context to the campaign page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/crowdfunding/clean-water#org",
"name": "Clean Water Initiative",
"url": "https://www.example.com",
"logo": "https://www.example.com/assets/logo.svg",
"sameAs": [
"https://www.linkedin.com/company/clean-water-initiative"
]
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/crowdfunding/clean-water#offer",
"name": "Pledge — Provide Clean Water",
"description": "Fund a household water filtration kit.",
"price": "50.00",
"priceCurrency": "USD",
"availability": "https://schema.org/PreOrder",
"url": "https://www.example.com/crowdfunding/clean-water#donate",
"priceValidUntil": "2025-12-31"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "When will funds be deployed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Projects deploy quarterly. We publish impact updates after each deployment."
}
},
{
"@type": "Question",
"name": "Is my pledge tax-deductible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, if applicable in your country. You’ll receive a receipt after donating."
}
},
{
"@type": "Question",
"name": "What happens if the campaign is underfunded?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We reallocate to the next highest-priority clean water projects or refund upon request."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Campaigns", "item": "https://www.example.com/crowdfunding" },
{ "@type": "ListItem", "position": 3, "name": "Clean Water Initiative", "item": "https://www.example.com/crowdfunding/clean-water" }
]
}
]Include one Offer per tier shown on the page with distinct @id and URLs matching the visible buttons.
Mention them in the Article body; keep Offer objects focused on pledge tiers that can be selected.