SwiftSchemaGenerate
    Schema stack

    Crowdfunding Campaign Stack

    Crowdfunding/pledge pages with Organization + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Organization
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Crowdfunding/pledge campaign landing pages
    • Fundraising pages that need clear offer tiers and org context
    • Pages where FAQs clarify eligibility, timelines, and fulfillment
    Composition

    What is included

    • Organization

      Anchors the campaign’s organization with logo and URL.

    • Offer

      Expresses the pledge/offer tier with pricing and URL.

    • Frequently Asked Questions

      Answers campaign timing, fulfillment, and eligibility questions.

    • Breadcrumb

      Provides navigation context to the campaign page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • address.addressCountry
    • category
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/crowdfunding/clean-water#org",
    "name": "Clean Water Initiative",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/clean-water-initiative"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/crowdfunding/clean-water#offer",
    "name": "Pledge — Provide Clean Water",
    "description": "Fund a household water filtration kit.",
    "price": "50.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/PreOrder",
    "url": "https://www.example.com/crowdfunding/clean-water#donate",
    "priceValidUntil": "2025-12-31"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When will funds be deployed?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Projects deploy quarterly. We publish impact updates after each deployment."
        }
      },
      {
        "@type": "Question",
        "name": "Is my pledge tax-deductible?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes, if applicable in your country. You’ll receive a receipt after donating."
        }
      },
      {
        "@type": "Question",
        "name": "What happens if the campaign is underfunded?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We reallocate to the next highest-priority clean water projects or refund upon request."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Campaigns", "item": "https://www.example.com/crowdfunding" },
      { "@type": "ListItem", "position": 3, "name": "Clean Water Initiative", "item": "https://www.example.com/crowdfunding/clean-water" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list multiple tiers?

    Include one Offer per tier shown on the page with distinct @id and URLs matching the visible buttons.

    Can I include stretch goals?

    Mention them in the Article body; keep Offer objects focused on pledge tiers that can be selected.

    Primary sources

    References