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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Franchise Opportunity Stack

      Franchise opportunity pages with Organization + Offer, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Franchise landing pages outlining investment and requirements
      • Pages describing territory availability and onboarding process
      • Pages where FAQs cover fees, timelines, and support

      What's included

      • Organization
        Open generator

        Identifies the franchisor brand and parent company.

      • Defines the franchise fee and availability.

      • Frequently Asked Questions
        Open generator

        Answers investment, qualifications, and support questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the franchise page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      itemListElement[].name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      url

      Recommended properties (stack union)

      category
      contactPoint.contactType
      contactPoint.telephone
      description
      eligibleRegion
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      priceValidUntil
      sameAs[]

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Organization",
          "@id": "https://www.example.com/franchise#org",
          "name": "FreshBowl",
          "url": "https://www.example.com/franchise",
          "logo": "https://www.example.com/assets/freshbowl-logo.png",
          "sameAs": [
            "https://www.linkedin.com/company/freshbowl",
            "https://www.instagram.com/freshbowl"
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/franchise#offer",
          "name": "FreshBowl Franchise Fee",
          "description": "Initial franchise fee for a single unit location.",
          "price": "35000.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/franchise#apply",
          "category": "FranchiseFee",
          "eligibleRegion": "United States"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "What is the total investment?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Total investment ranges from $250k to $450k depending on location and build-out."
              }
            },
            {
              "@type": "Question",
              "name": "Do you provide training?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. New franchisees receive 4 weeks of onboarding plus ongoing operations support."
              }
            },
            {
              "@type": "Question",
              "name": "How long does it take to open?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most locations open within 6-9 months after signing the franchise agreement."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Franchise", "item": "https://www.example.com/franchise" },
            { "@type": "ListItem", "position": 3, "name": "Apply", "item": "https://www.example.com/franchise#apply" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I list multiple territories?

      Yes. Add eligibleRegion details on the Offer or create separate Offers for each territory.

      Do I need to include royalties?

      If royalties are disclosed on the page, add them in the Offer description or in FAQ answers.

      References