Loyalty Tier Upgrade Stack
Loyalty tier upgrade pages with Organization and Offer context, FAQs, and breadcrumbs.
When to use this stack
- Loyalty program tier upgrade landing pages
- Status match or tier boost offers
- Membership upgrade pages with benefits and thresholds
What is included
Defines the brand running the loyalty program.
Describes the tier upgrade offer or incentive.
Answers eligibility, qualification timing, and benefit questions.
Provides navigation context for the tier upgrade page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- availability
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- price
- priceCurrency
- url
Recommended properties
- category
- contactPoint
- description
- itemListElement[].item
- legalName
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- priceValidUntil
- sameAs
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/loyalty#org",
"name": "Northwind Loyalty",
"url": "https://www.example.com/loyalty",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Loyalty Support",
"email": "loyalty@example.com"
}
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/loyalty/tier-upgrade#offer",
"name": "Gold Tier Upgrade",
"description": "Upgrade to Gold tier after spending $1,500 in 90 days.",
"price": "0.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/loyalty/tier-upgrade#apply",
"priceValidUntil": "2025-12-31"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who can apply for a tier upgrade?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Active members with a verified account can apply for a tier upgrade."
}
},
{
"@type": "Question",
"name": "How long does the upgrade take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Upgrades are typically processed within 3 to 5 business days."
}
},
{
"@type": "Question",
"name": "What benefits are included?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Gold members receive bonus points, priority support, and early access to offers."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Loyalty", "item": "https://www.example.com/loyalty" },
{ "@type": "ListItem", "position": 3, "name": "Tier Upgrade", "item": "https://www.example.com/loyalty/tier-upgrade" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include spend thresholds?
If thresholds are shown, include them in the Offer description or FAQ answers.
How do I show limited-time upgrades?
Use priceValidUntil to reflect the offer end date and match it to the page copy.