Stack

Marketplace Seller Onboarding Stack

Seller onboarding pages with Organization + Offer context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Marketplace seller signup and onboarding pages
Seller requirements and verification pages
Pages where FAQs clarify fees, approval, and payout timing

What's included

Organization
Open generator
Defines the marketplace brand inviting sellers.
Offer
Open generator
Describes the seller program offer and signup URL.
Frequently Asked Questions
Open generator
Answers questions about requirements, fees, and approval timelines.
Breadcrumb
Open generator
Provides navigation context for the seller onboarding page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

availability

itemListElement[].name

logo

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

price

priceCurrency

url

Recommended properties (stack union)

contactPoint.contactType

description

eligibleRegion

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

priceValidUntil

sameAs

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/sell#org",
    "name": "Northwind Marketplace",
    "url": "https://www.example.com/sell",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/northwind-marketplace"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/sell#offer",
    "name": "Seller Onboarding Program",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/sell/apply",
    "eligibleRegion": "US",
    "description": "Apply to sell on Northwind Marketplace with access to analytics and fulfillment support."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What documents are required?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Provide a business license or tax ID, bank account details, and product catalog."
        }
      },
      {
        "@type": "Question",
        "name": "How long does approval take?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most applications are reviewed within 3-5 business days."
        }
      },
      {
        "@type": "Question",
        "name": "What fees do sellers pay?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Sellers pay a per-order commission and optional fulfillment fees listed in the program terms."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Sell", "item": "https://www.example.com/sell" },
      { "@type": "ListItem", "position": 3, "name": "Onboarding", "item": "https://www.example.com/sell/onboarding" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I list multiple seller tiers?

If tiers exist, add separate Offer entries with tier-specific fees and benefits.

Do I need to mention payout timing?

Yes. Include payout timing in page content and FAQ answers to set expectations.

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