SwiftSchemaGenerate
    Schema stack

    Sustainability / ESG Stack

    ESG and impact pages with Organization, WebPage, Article, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    Organization
    Web Page
    Article
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Sustainability or ESG overview pages
    • Impact report hubs with downloadable reports
    • Corporate responsibility pages with goals and updates
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • author.name
    • datePublished
    • description
    • headline
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • contactPoint
    • dateModified
    • image
    • inLanguage
    • itemListElement[].item
    • logo
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.name
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/#org",
    "name": "Northwind",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/northwind"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/sustainability#page",
    "name": "Sustainability & ESG",
    "description": "Our environmental, social, and governance commitments and progress.",
    "url": "https://www.example.com/sustainability",
    "inLanguage": "en",
    "dateModified": "2025-05-26"
  },
  {
    "@context": "https://schema.org",
    "@type": "Article",
    "@id": "https://www.example.com/sustainability/2024-impact-report#article",
    "headline": "2024 Impact Report",
    "description": "Highlights of our emissions reductions, workforce metrics, and governance practices.",
    "datePublished": "2025-03-15",
    "dateModified": "2025-03-20",
    "url": "https://www.example.com/sustainability/2024-impact-report",
    "author": { "@type": "Organization", "name": "Northwind ESG Team" },
    "publisher": { "@type": "Organization", "name": "Northwind" }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Which standards do you report against?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We report using GRI and SASB frameworks where applicable."
        }
      },
      {
        "@type": "Question",
        "name": "How are emissions calculated?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Emissions are calculated using operational data and verified methodologies."
        }
      },
      {
        "@type": "Question",
        "name": "Where can I download the report?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Download the full report from the report page linked above."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Sustainability", "item": "https://www.example.com/sustainability" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple reports?

    Yes. If multiple reports are listed on the page, include one Article per report.

    How do I show targets or goals?

    Include targets in the page copy and summarize them in the FAQ answers if helpful.

    Primary sources

    References