Stack

Safety / Trust & Safety Stack

Trust & safety policy pages with WebPage + Organization context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Trust & safety policy pages for marketplaces or communities
Safety guidelines pages with reporting and enforcement details
Pages where FAQs clarify enforcement and appeal steps

What's included

Web Page
Open generator
Defines the trust & safety policy page and summary.
Organization
Open generator
Anchors the organization publishing the policy.
Frequently Asked Questions
Open generator
Answers reporting, enforcement, and appeal questions.
Breadcrumb
Open generator
Provides navigation context for the policy page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

description

itemListElement[].name

logo

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

url

Recommended properties (stack union)

contactPoint.contactType

dateModified

inLanguage

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

sameAs

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/about#org",
    "name": "Example Marketplace",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg"
  },
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/trust-safety#page",
    "name": "Trust & Safety Policy",
    "description": "Policies and enforcement guidelines to keep the marketplace safe.",
    "url": "https://www.example.com/trust-safety",
    "inLanguage": "en-US",
    "dateModified": "2025-08-10"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How do I report a safety issue?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Report concerns through the Help Center or the in-app report feature."
        }
      },
      {
        "@type": "Question",
        "name": "What actions are taken on violations?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We investigate reports and may remove listings, suspend accounts, or escalate to authorities."
        }
      },
      {
        "@type": "Question",
        "name": "Can I appeal a decision?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Appeals can be submitted within 14 days through the support portal."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Trust & Safety", "item": "https://www.example.com/trust-safety" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I list emergency resources?

Yes. If emergency resources are provided, include them in the page content and FAQs.

Do I need separate pages for buyer and seller policies?

If policies differ, split them into separate pages with their own WebPage entries.

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