Stack

Ethics / Code of Conduct Stack

Code of conduct pages with WebPage + Organization context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Company code of conduct policies
Community guidelines for events or forums
Ethics policies with reporting channels

What's included

Web Page
Open generator
Declares the policy page and its summary.
Organization
Open generator
Anchors the organization that owns the policy.
Frequently Asked Questions
Open generator
Answers enforcement, reporting, and scope questions.
Breadcrumb
Open generator
Provides navigation context for the policy page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

description

itemListElement[].name

logo

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

url

Recommended properties (stack union)

dateModified

description

inLanguage

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

sameAs

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "@id": "https://www.example.com/policies/code-of-conduct#page",
    "name": "Code of Conduct",
    "description": "Expected behavior, reporting channels, and enforcement guidelines.",
    "url": "https://www.example.com/policies/code-of-conduct",
    "inLanguage": "en",
    "dateModified": "2025-02-01"
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com#org",
    "name": "Northwind",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/images/northwind-logo.svg",
    "description": "Customer experience platform for modern teams."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "How do I report a violation?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Email ethics@northwind.example or use the anonymous reporting form on this page."
        }
      },
      {
        "@type": "Question",
        "name": "Does this policy apply to contractors?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. The policy applies to employees, contractors, partners, and event attendees."
        }
      },
      {
        "@type": "Question",
        "name": "What happens after a report?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We investigate within five business days and follow up with appropriate actions."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Policies", "item": "https://www.example.com/policies" },
      { "@type": "ListItem", "position": 3, "name": "Code of Conduct", "item": "https://www.example.com/policies/code-of-conduct" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include enforcement examples?

If examples are visible on the page, summarize them in FAQ answers for clarity.

How do I handle multiple reporting channels?

List all channels on the page and ensure the FAQ matches the visible reporting options.

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