Schema stack

    Press Interview Request Stack

    Press interview request pages with Organization + WebPage context, FAQs, and breadcrumbs.

    Included schema
    Web Page
    Organization
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Press inquiry pages for journalists
    • PR contact pages with interview guidelines
    • Media request pages covering timelines and assets
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • description
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • dateModified
    • description
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.example.com/press/interview-request#page",
        "name": "Press Interview Requests",
        "description": "Guidelines and contact details for press interviews with Northwind.",
        "url": "https://www.example.com/press/interview-request",
        "inLanguage": "en",
        "dateModified": "2025-04-10"
      },
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.example.com/press#org",
        "name": "Northwind",
        "url": "https://www.example.com",
        "logo": "https://www.example.com/images/northwind-logo.svg",
        "description": "Product platform for growing customer teams."
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How far in advance should I request an interview?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Please submit requests at least two weeks in advance to coordinate schedules."
            }
          },
          {
            "@type": "Question",
            "name": "Can I use your logos and product images?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Use approved assets from our press kit or request new ones if needed."
            }
          },
          {
            "@type": "Question",
            "name": "Will quotes need approval?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We request the opportunity to review quotes for accuracy before publication."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Press", "item": "https://www.example.com/press" },
          { "@type": "ListItem", "position": 3, "name": "Interview Request", "item": "https://www.example.com/press/interview-request" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include media contacts?

    Include press contact names and emails in page copy and keep schema aligned with visible info.

    How do I handle embargoes?

    Describe embargo policies in the FAQ and ensure the timeline matches your press workflow.

    Primary sources

    References