Schema stack

    Multi-Location Local Stack

    HQ + branch pages with organization identity, local locations, reviews, FAQs, and breadcrumb context.

    Included schema
    Organization
    Local Business
    Review
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Company pages listing multiple local branches
    • HQ pages that need org identity plus location context
    • Pages where FAQs cover service areas, hours, and contact
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.streetAddress
    • author.name
    • itemListElement[].name
    • itemReviewed.@id
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • reviewBody
    • reviewRating.ratingValue
    • telephone
    • url

    Recommended properties

    • contactPoint.contactType
    • contactPoint.telephone
    • datePublished
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • name
    • openingHours
    • priceRange
    • reviewRating.bestRating
    • sameAs[]
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.example.com/#org",
        "name": "BrightCare Clinics",
        "url": "https://www.example.com",
        "logo": "https://www.example.com/images/logo-120x60.png",
        "sameAs": [
          "https://www.facebook.com/brightcare",
          "https://www.linkedin.com/company/brightcare"
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/locations/downtown#location",
        "name": "BrightCare Clinic — Downtown",
        "url": "https://www.example.com/locations/downtown",
        "telephone": "+1-512-555-0101",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "500 Main St",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78701",
          "addressCountry": "US"
        },
        "geo": {
          "@type": "GeoCoordinates",
          "latitude": 30.2672,
          "longitude": -97.7431
        },
        "openingHours": "Mo-Fr 08:00-18:00",
        "priceRange": "$$"
      },
      {
        "@context": "https://schema.org",
        "@type": "Review",
        "@id": "https://www.example.com/reviews/brightcare-1#review",
        "name": "Great experience at the downtown clinic",
        "reviewBody": "Friendly staff and quick check-in. Doctor was thorough and answered all questions.",
        "datePublished": "2026-02-19",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 5,
          "bestRating": 5
        },
        "author": { "@type": "Person", "name": "Pat R." },
        "itemReviewed": { "@id": "https://www.example.com/locations/downtown#location" }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do all locations offer the same services?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most services are available at every clinic. Check each location page for specific offerings."
            }
          },
          {
            "@type": "Question",
            "name": "Can I book online?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Book through each location page; phone scheduling is also available."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Locations", "item": "https://www.example.com/locations" },
          { "@type": "ListItem", "position": 3, "name": "Downtown", "item": "https://www.example.com/locations/downtown" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I add multiple LocalBusiness objects?

    Yes if you list multiple locations on one page. Ensure each has unique @id/URL and correct NAP.

    Do I need Organization for every location page?

    Include the Organization for brand identity; each location gets its own LocalBusiness entry.

    Primary sources

    References