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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Brand Identity Stack

      Company/about hubs with Organization, WebSite, Logo, About/Contact pages, FAQs, and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • About/brand hubs consolidating logo, about, and contact info
      • Company profile pages needing clear entity signals and navigation
      • Pages where FAQs clarify mission, locations, and press inquiries

      What's included

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      itemListElement[].name
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      url

      Recommended properties (stack union)

      contactPoint.contactType
      contactPoint.telephone
      description
      height
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      potentialAction.query-input
      potentialAction.target
      sameAs[]
      width

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/#org",
    "name": "Northwind Analytics",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/images/logo-120x60.png",
    "sameAs": ["https://www.linkedin.com/company/northwind-analytics", "https://twitter.com/northwind"]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Northwind Analytics",
    "url": "https://www.example.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.example.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Logo",
    "url": "https://www.example.com/images/logo-512.png",
    "name": "Northwind Analytics Logo",
    "width": 512,
    "height": 512
  },
  {
    "@context": "https://schema.org",
    "@type": "AboutPage",
    "name": "About Northwind",
    "url": "https://www.example.com/about",
    "description": "Learn about Northwind Analytics, our mission, and leadership."
  },
  {
    "@context": "https://schema.org",
    "@type": "ContactPage",
    "name": "Contact Northwind",
    "url": "https://www.example.com/contact",
    "description": "Press and customer contact for Northwind Analytics."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      { "@type": "Question", "name": "Where are you based?", "acceptedAnswer": { "@type": "Answer", "text": "HQ in San Francisco with teams in NYC and remote across the US." } },
      { "@type": "Question", "name": "Do you have a media kit?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. See our press page for logos and brand assets." } }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "About", "item": "https://www.example.com/about" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need Logo type if I already use Organization.logo?

      Optional. Including Logo as a dedicated object provides a clear brand asset; ensure URLs and dimensions are correct.

      Can I add SearchAction?

      Yes. Include it on WebSite to clarify site search; keep it aligned with your real search URL.

      References