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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      About / Team Stack

      About/team pages linking organization and key people with FAQs and breadcrumb context.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • About or leadership pages highlighting key people
      • Company pages where FAQs clarify mission, locations, and contact
      • Team hubs needing navigation and entity clarity

      What's included

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      itemListElement[].name
      jobTitle
      logo
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      url
      worksFor.@id

      Recommended properties (stack union)

      description
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      sameAs[]
      url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "AboutPage",
    "@id": "https://www.example.com/about#page",
    "name": "About Northwind",
    "url": "https://www.example.com/about",
    "description": "Learn about Northwind Analytics and our leadership team."
  },
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/#org",
    "name": "Northwind Analytics",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/images/logo-120x60.png"
  },
  {
    "@context": "https://schema.org",
    "@type": "Person",
    "@id": "https://www.example.com/about#person",
    "name": "Alex Doe",
    "jobTitle": "CEO",
    "url": "https://www.example.com/about#alex",
    "worksFor": { "@id": "https://www.example.com/#org" }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      { "@type": "Question", "name": "Where is the team based?", "acceptedAnswer": { "@type": "Answer", "text": "HQ in SF with remote team members across the US." } },
      { "@type": "Question", "name": "How do I contact the team?", "acceptedAnswer": { "@type": "Answer", "text": "Use the contact form or email press@example.com for media inquiries." } }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "About", "item": "https://www.example.com/about" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Do I need Person for every leader?

      Include Person objects for leaders you feature on the page. Keep worksFor pointing to the Organization.

      Can I reuse the Organization object elsewhere?

      Yes. Keep @id consistent across your site for the same entity.

      References