Mentorship Program Stack
Mentorship program pages with Organization + Service context, FAQs, and breadcrumb navigation.
When to use this stack
- Mentorship program landing pages
- Program enrollment pages for mentors/mentees
- Pages where FAQs clarify eligibility, timelines, and expectations
What is included
Anchors the program owner with name, URL, and logo.
Describes the mentorship service, provider, and audience.
Answers questions about application, timelines, and matching.
Provides navigation context to the program page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- areaServed.name
- itemListElement[].name
- logo
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.url
- provider.@id
- serviceType
- url
Recommended properties
- audience
- contactPoint.telephone
- description
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.availability
- sameAs
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/mentorship#org",
"name": "Northwind Career Network",
"url": "https://www.example.com/mentorship",
"logo": "https://www.example.com/assets/logo.svg",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-415-555-0185",
"contactType": "Program Support"
}
},
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://www.example.com/mentorship#service",
"name": "Career Mentorship Program",
"serviceType": "Mentorship",
"description": "12-week mentorship pairing early-career professionals with industry mentors.",
"provider": { "@id": "https://www.example.com/mentorship#org" },
"areaServed": { "@type": "AdministrativeArea", "name": "United States" },
"audience": {
"@type": "Audience",
"audienceType": "Early Career Professionals"
},
"offers": {
"@type": "Offer",
"url": "https://www.example.com/mentorship#apply",
"availability": "https://schema.org/InStock"
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who can apply?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Applicants with 0–5 years of experience are eligible. We welcome career changers."
}
},
{
"@type": "Question",
"name": "How does matching work?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We match based on goals, industry, and availability. You’ll meet your mentor after onboarding."
}
},
{
"@type": "Question",
"name": "What is the time commitment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Expect 1 hour per week for mentor sessions plus optional workshops."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
{ "@type": "ListItem", "position": 3, "name": "Mentorship", "item": "https://www.example.com/mentorship" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I include separate mentor and mentee tracks?
Yes. Add a distinct Service for each track with unique @id values and offers URLs.
Do I need pricing?
Only if fees are shown. Otherwise keep offers.url aligned to the application CTA.