Schema stack

    Mentorship Program Stack

    Mentorship program pages with Organization + Service context, FAQs, and breadcrumb navigation.

    Included schema
    Organization
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Mentorship program landing pages
    • Program enrollment pages for mentors/mentees
    • Pages where FAQs clarify eligibility, timelines, and expectations
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.url
    • provider.@id
    • serviceType
    • url

    Recommended properties

    • audience
    • contactPoint.telephone
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://www.example.com/mentorship#org",
        "name": "Northwind Career Network",
        "url": "https://www.example.com/mentorship",
        "logo": "https://www.example.com/assets/logo.svg",
        "contactPoint": {
          "@type": "ContactPoint",
          "telephone": "+1-415-555-0185",
          "contactType": "Program Support"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/mentorship#service",
        "name": "Career Mentorship Program",
        "serviceType": "Mentorship",
        "description": "12-week mentorship pairing early-career professionals with industry mentors.",
        "provider": { "@id": "https://www.example.com/mentorship#org" },
        "areaServed": { "@type": "AdministrativeArea", "name": "United States" },
        "audience": {
          "@type": "Audience",
          "audienceType": "Early Career Professionals"
        },
        "offers": {
          "@type": "Offer",
          "url": "https://www.example.com/mentorship#apply",
          "availability": "https://schema.org/InStock"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Who can apply?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Applicants with 0–5 years of experience are eligible. We welcome career changers."
            }
          },
          {
            "@type": "Question",
            "name": "How does matching work?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We match based on goals, industry, and availability. You’ll meet your mentor after onboarding."
            }
          },
          {
            "@type": "Question",
            "name": "What is the time commitment?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Expect 1 hour per week for mentor sessions plus optional workshops."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Programs", "item": "https://www.example.com/programs" },
          { "@type": "ListItem", "position": 3, "name": "Mentorship", "item": "https://www.example.com/mentorship" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I include separate mentor and mentee tracks?

    Yes. Add a distinct Service for each track with unique @id values and offers URLs.

    Do I need pricing?

    Only if fees are shown. Otherwise keep offers.url aligned to the application CTA.

    Primary sources

    References