SwiftSchemaGenerate
    Schema stack

    Professional Services Stack

    Consulting/pro services pages with Organization + Service + Offer context, FAQs, and breadcrumbs.

    Open generatorValidate in Rich Results Test
    Included schema
    Organization
    Service
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Consulting, agency, or advisory service pages
    • Services where price/terms are shown or quoted
    • Pages needing FAQs about scope, process, and billing
    Composition

    What is included

    • Organization

      Anchors the service provider identity (name, URL, logo).

    • Service

      Describes the service offering, provider, scope, and service area.

    • Frequently Asked Questions

      Answers common questions on scope, process, and billing.

    • Breadcrumb

      Provides navigation context to the service page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • provider.@id
    • serviceType
    • url

    Recommended properties

    • address.addressCountry
    • contactPoint.telephone
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • offers.url
    • sameAs
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.example.com/services/strategy#org",
    "name": "Northwind Strategy",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/assets/logo.svg",
    "sameAs": [
      "https://www.linkedin.com/company/northwind-strategy"
    ],
    "contactPoint": {
      "@type": "ContactPoint",
      "telephone": "+1-415-555-0123",
      "contactType": "sales"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://www.example.com/services/strategy#service",
    "name": "Go-To-Market Advisory",
    "description": "Research, positioning, pricing, and launch planning for B2B products.",
    "serviceType": "Consulting",
    "provider": { "@id": "https://www.example.com/services/strategy#org" },
    "areaServed": { "@type": "AdministrativeArea", "name": "North America" },
    "offers": {
      "@type": "Offer",
      "price": "12000.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/services/strategy#contact"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is included in the engagement?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Discovery, market research, messaging framework, pricing guidance, and a 90-day GTM plan."
        }
      },
      {
        "@type": "Question",
        "name": "How long do projects take?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Typical engagements run 6–8 weeks with weekly checkpoints."
        }
      },
      {
        "@type": "Question",
        "name": "Do you offer fixed-fee pricing?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Fixed-fee is available for defined scopes; custom projects are quoted after discovery."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.example.com/services" },
      { "@type": "ListItem", "position": 3, "name": "Go-To-Market Advisory", "item": "https://www.example.com/services/strategy" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple services?

    Yes. Use one Service per offering with unique @id values, all pointing to the same Organization provider.

    What if pricing is by quote?

    Keep offers.url and availability aligned to the visible CTA; if price isn’t shown, omit price fields but retain Offer where applicable.

    Primary sources

    References