SwiftSchemaGenerate
    Schema stack

    Press / Media Kit Stack

    Press/media kit pages with org identity, logo asset, site info, FAQs, and breadcrumb context.

    Open generatorValidate in Rich Results Test
    Included schema
    News Media Organization
    Website
    Logo
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Press/media kit hubs offering brand assets and company info
    • Pages where FAQs answer press contact, logo usage, and background
    • News media organizations publishing media kits
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • itemListElement[].name
    • logo
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • height
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • potentialAction.query-input
    • potentialAction.target
    • sameAs[]
    • width
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "NewsMediaOrganization",
    "@id": "https://www.example.com/#org",
    "name": "Example Media",
    "url": "https://www.example.com",
    "logo": "https://www.example.com/images/logo-120x60.png",
    "sameAs": [
      "https://www.linkedin.com/company/example-media",
      "https://twitter.com/examplemedia"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Example Media",
    "url": "https://www.example.com",
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.example.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Logo",
    "url": "https://www.example.com/images/press/logo-1024.png",
    "name": "Example Media Logo",
    "width": 1024,
    "height": 256
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      { "@type": "Question", "name": "How do I request an interview?", "acceptedAnswer": { "@type": "Answer", "text": "Email press@example.com with your outlet and deadline." } },
      { "@type": "Question", "name": "Can I use your logo?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Use the provided logo assets and follow the brand guidelines on this page." } }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Press", "item": "https://www.example.com/press" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I use Organization instead?

    Use NewsMediaOrganization for publishers; Organization is fine for non-media brands.

    Do I need multiple logos?

    Provide your primary logo; add variants in assets but keep one main Logo object for clarity.

    Primary sources

    References