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    SwiftSchema

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      Stack

      Testimonials / Social Proof Stack

      Testimonials hubs with CollectionPage of Reviews, AggregateRating, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Social proof pages aggregating customer testimonials
      • Case snippet/quote hubs that need structured reviews and rating summary
      • Pages where FAQs clarify authenticity, sourcing, and update cadence

      What's included

      • Collection Page
        Open generator

        Represents the testimonials hub page.

      • Captures individual testimonials with rating, author, and body.

      • Frequently Asked Questions
        Open generator

        Answers how testimonials are sourced and updated.

      • Breadcrumb
        Open generator

        Provides navigation context to the testimonials hub.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      author.name
      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      reviewBody
      reviewRating.ratingValue
      url

      Recommended properties (stack union)

      datePublished
      itemListElement[].item
      itemReviewed.@id
      mainEntity.@id
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      name
      reviewRating.bestRating

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "CollectionPage",
          "@id": "https://www.example.com/testimonials#page",
          "name": "Customer Testimonials",
          "description": "Real stories from customers using Example Platform.",
          "url": "https://www.example.com/testimonials",
          "mainEntity": {
            "@type": "Review",
            "@id": "https://www.example.com/testimonials/acme-logistics#review"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Review",
          "@id": "https://www.example.com/testimonials/acme-logistics#review",
          "name": "Enabled 22% faster delivery",
          "reviewBody": "Example Platform helped us cut delivery times by 22% with better routing and analytics.",
          "datePublished": "2025-01-15",
          "reviewRating": {
            "@type": "Rating",
            "ratingValue": 5,
            "bestRating": 5
          },
          "author": { "@type": "Person", "name": "Dana Singh" },
          "itemReviewed": { "@id": "https://www.example.com/#org" }
        },
        {
          "@context": "https://schema.org",
          "@type": "AggregateRating",
          "@id": "https://www.example.com/testimonials#rating",
          "ratingValue": 4.8,
          "reviewCount": 128,
          "itemReviewed": { "@id": "https://www.example.com/#org" }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Where do the testimonials come from?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "They’re sourced from verified customers via surveys, G2/Capterra permissions, and case studies."
              }
            },
            {
              "@type": "Question",
              "name": "How often are they updated?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We refresh testimonials quarterly and rotate new quotes as they’re approved."
              }
            },
            {
              "@type": "Question",
              "name": "Do you edit for clarity?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "We lightly edit for grammar and length but keep the customer’s meaning intact."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Testimonials", "item": "https://www.example.com/testimonials" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include AggregateRating?

      Include it if you display an aggregated score on the page. Ensure reviewCount and ratingValue match what’s shown.

      How many reviews should I include?

      Add one Review object per testimonial shown. Keep author names and quotes aligned to the visible content.

      References