Schema stack

    UGC Reviews Hub Stack

    Review hubs summarizing user reviews with AggregateRating, FAQs, and breadcrumbs.

    Included schema
    Collection Page
    Review
    Aggregate Rating
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • User review hubs for a category or brand
    • Community review pages with summarized ratings
    • Product category review roundups
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • author.name
    • description
    • itemListElement[].name
    • itemReviewed.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • ratingValue
    • reviewBody
    • reviewCount
    • reviewRating.ratingValue
    • url

    Recommended properties

    • bestRating
    • datePublished
    • itemListElement[].item
    • mainEntity.@id
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.name
    • reviewRating.bestRating
    • worstRating
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "CollectionPage",
        "@id": "https://www.example.com/reviews/coffee-makers#page",
        "name": "Coffee Maker Reviews",
        "description": "Community reviews and ratings for popular coffee makers.",
        "url": "https://www.example.com/reviews/coffee-makers",
        "mainEntity": {
          "@type": "AggregateRating",
          "@id": "https://www.example.com/reviews/coffee-makers#rating"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "AggregateRating",
        "@id": "https://www.example.com/reviews/coffee-makers#rating",
        "ratingValue": "4.6",
        "reviewCount": "1284",
        "bestRating": "5",
        "worstRating": "1"
      },
      {
        "@context": "https://schema.org",
        "@type": "Review",
        "@id": "https://www.example.com/reviews/coffee-makers#review-1",
        "reviewBody": "Easy to use and makes consistently great coffee.",
        "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
        "author": { "@type": "Person", "name": "Taylor M." },
        "itemReviewed": { "@type": "Product", "name": "BrewMaster Pro" },
        "datePublished": "2025-04-20"
      },
      {
        "@context": "https://schema.org",
        "@type": "Review",
        "@id": "https://www.example.com/reviews/coffee-makers#review-2",
        "reviewBody": "Compact and affordable, but the carafe could be larger.",
        "reviewRating": { "@type": "Rating", "ratingValue": "4", "bestRating": "5" },
        "author": { "@type": "Person", "name": "Jordan L." },
        "itemReviewed": { "@type": "Product", "name": "CafePress Compact" },
        "datePublished": "2025-04-18"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Where do the reviews come from?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Reviews are submitted by verified customers and moderated for quality."
            }
          },
          {
            "@type": "Question",
            "name": "Do you remove negative reviews?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "No. We only remove reviews that violate our guidelines."
            }
          },
          {
            "@type": "Question",
            "name": "How often are ratings updated?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Ratings update daily as new reviews are added."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Reviews", "item": "https://www.example.com/reviews" },
          { "@type": "ListItem", "position": 3, "name": "Coffee Makers", "item": "https://www.example.com/reviews/coffee-makers" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include every review?

    Include representative reviews shown on the page, and ensure AggregateRating matches the displayed stats.

    How do I handle multiple categories?

    Create separate review hubs per category to keep ratings accurate and consistent.

    Primary sources

    References