UGC Reviews Hub Stack
Review hubs summarizing user reviews with AggregateRating, FAQs, and breadcrumbs.
When to use this stack
- User review hubs for a category or brand
- Community review pages with summarized ratings
- Product category review roundups
What is included
Represents the review hub page.
Highlights representative user reviews on the hub.
Summarizes overall rating stats across the category.
Answers sourcing and moderation questions.
Provides navigation context for the reviews hub.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- author.name
- description
- itemListElement[].name
- itemReviewed.name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- ratingValue
- reviewBody
- reviewCount
- reviewRating.ratingValue
- url
Recommended properties
- bestRating
- datePublished
- itemListElement[].item
- mainEntity.@id
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- publisher.name
- reviewRating.bestRating
- worstRating
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.example.com/reviews/coffee-makers#page",
"name": "Coffee Maker Reviews",
"description": "Community reviews and ratings for popular coffee makers.",
"url": "https://www.example.com/reviews/coffee-makers",
"mainEntity": {
"@type": "AggregateRating",
"@id": "https://www.example.com/reviews/coffee-makers#rating"
}
},
{
"@context": "https://schema.org",
"@type": "AggregateRating",
"@id": "https://www.example.com/reviews/coffee-makers#rating",
"ratingValue": "4.6",
"reviewCount": "1284",
"bestRating": "5",
"worstRating": "1"
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/coffee-makers#review-1",
"reviewBody": "Easy to use and makes consistently great coffee.",
"reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" },
"author": { "@type": "Person", "name": "Taylor M." },
"itemReviewed": { "@type": "Product", "name": "BrewMaster Pro" },
"datePublished": "2025-04-20"
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/coffee-makers#review-2",
"reviewBody": "Compact and affordable, but the carafe could be larger.",
"reviewRating": { "@type": "Rating", "ratingValue": "4", "bestRating": "5" },
"author": { "@type": "Person", "name": "Jordan L." },
"itemReviewed": { "@type": "Product", "name": "CafePress Compact" },
"datePublished": "2025-04-18"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Where do the reviews come from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Reviews are submitted by verified customers and moderated for quality."
}
},
{
"@type": "Question",
"name": "Do you remove negative reviews?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. We only remove reviews that violate our guidelines."
}
},
{
"@type": "Question",
"name": "How often are ratings updated?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ratings update daily as new reviews are added."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Reviews", "item": "https://www.example.com/reviews" },
{ "@type": "ListItem", "position": 3, "name": "Coffee Makers", "item": "https://www.example.com/reviews/coffee-makers" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I include every review?
Include representative reviews shown on the page, and ensure AggregateRating matches the displayed stats.
How do I handle multiple categories?
Create separate review hubs per category to keep ratings accurate and consistent.