Vacation Rental Schema Generator — Showcase Your Property Clearly
Spell out address, capacity, amenities, policies, and booking links for each property page. Set traveler expectations before they ever click through.
Why rental listings underperform
Pain points we solve
- Listings reuse the same template copy, so structured data can’t distinguish cabins, condos, or villas — they all look identical to search engines.
- Amenity lists live in marketing decks but never make it to the CMS, resulting in questions about Wi-Fi, parking, or pet policies.
- Hosts change phone numbers, check-in instructions, or lockbox codes without touching structured data, causing outdated contact info to linger.
- Ratings from OTAs differ from first-party reviews, and the schema fails to cite a consistent source, risking policy violations.
How SwiftSchema keeps rentals transparent
Solution
Our generator collects every operational detail—address, geo, capacity, check-in/out times, amenityFeature, and booking URLs—so each unit’s page feels complete.
You can log policies (pet friendly, EV charging, noise rules) and service providers (cleaning, concierge) for internal QA while exposing the highlights to travelers.
Structured data becomes part of your property onboarding checklist, ensuring revenue managers, ops teams, and SEOs all sign off before the listing goes live.
How it works
How it works
- Select VacationRental in the generator below.
- Enter the property name, canonical URL, description, and hero imagery.
- Add a full PostalAddress, geo coordinates, telephone, and booking contact info.
- List amenities via `amenityFeature`, note capacity with `numberOfRooms` and bed descriptions, and include policies such as check-in/out times.
- Attach AggregateRating, reviews, and optional Offer data if you display rates, then export JSON‑LD, deploy, and validate.
One snippet per property. Validate. Ship.
What is VacationRental structured data?
VacationRental is a LodgingBusiness subtype that describes short-term rental properties managed by owners or professional hosts. It includes the essentials travelers need—address, phone, capacity, amenities, pricing hints, policies, and reviews—so search engines and travel aggregators can interpret each listing accurately. While participation in Google Vacation Rentals requires partner feeds, this schema still improves understanding on your own site, especially when differentiating dozens of units.
Eligibility & status
VacationRental is a limited enhancement used primarily for comprehension. Google Vacation Rentals currently relies on partner feeds, so markup alone won’t guarantee placement, but it helps Search and Maps understand your properties. Eligibility hinges on the page representing a single unit or building with consistent information across textual copy, structured data, and booking engine. If you aggregate third-party listings without managing them, avoid marking them up as your own. Keep addresses genuine; obfuscate coordinates only if required, but mention the general area in copy.
Why vacation rental markup matters
- Booking confidence: Complete amenity lists reduce pre-booking questions and cancellations.
- Local SEO: Structured data enforces consistent NAP + geo so Google Business Profiles, Maps, and Travel all align.
- Policy clarity: Fields like checkinTime,checkoutTime,maxOccupancy, andpetsAllowedset expectations before guests pay.
- Inventory control: When you manage multiple units, schema ensures each property has unique metadata, preventing cannibalization.
- Crisis messaging: If weather or health advisories affect stays, you can update policy fields and descriptions quickly.
Essential properties to include
- name,description,url, andimagearrays.
- address(PostalAddress) andgeocoordinates for accurate mapping.
- telephoneand optionalcontactPointfor reservations and support.
- numberOfRooms,beddescriptions, andoccupancydetails (via textual copy oroccupancyobjects).
- amenityFeature: UseLocationFeatureSpecificationwithnameandvalue(Wi-Fi, pool, fireplace, EV charger, accessibility features).
- checkinTime,checkoutTime,petsAllowed,smokingAllowed,houseRules.
- priceRange,offers, orhasOfferCatalogreferencing rates, cleaning fees, deposits.
- aggregateRatingandreviewwith legitimate guest feedback.
- Optional: tourBookingPage,sameAs(Airbnb, Vrbo, Booking.com),availableLanguage,publicAccess,amenityFeature.valueReferencefor detailed specs.
Preparing property info before generating schema
- Gather legal details: Verify property name, ownership entity, permits, and compliance IDs. Document them internally even if not in schema.
- Catalog amenities: Walk-through checklists for HVAC, Wi-Fi speed, smart TVs, outdoor gear, parking, security features. Photograph or video evidence to back claims.
- Collect policies: Check-in/out times, deposit rules, cancellation terms, pet/resort fees, cleaning protocols. Align with Terms & Conditions.
- Capture media: Obtain high-res photos, floor plans, walkthrough videos, and captions describing each room.
- Measure location info: Confirm GPS coordinates, directions, and service radius (beach distance, ski lifts). Provide areaServedornearbyinfo in copy.
- Streamline reviews: Centralize first-party reviews or NPS responses. Decide whether to display aggregated star ratings and ensure they comply with Google’s review policies.
- Assign data owners: Typically the property manager or marketing team maintains the listing. Set review cadences (seasonal or after major renovations).
Implementation workflow inside SwiftSchema
- Open the VacationRental generator.
- Input name,url,description, hero image, and gallery images.
- Add address,geo, contact info,availableLanguage, and service coverage (if concierge or local tours are included).
- Configure numberOfRooms,numberOfBathroomsTotal,floorSize, and occupancy notes. AddamenityFeatureitems for each highlight.
- Document checkinTime,checkoutTime,petsAllowed,rules,securityDeposit, and cleaning fee info viaoffersor textual notes.
- Attach Offerobjects when you surface pricing (nightly rate, minimum stay). Includeprice,priceCurrency,availability,validFrom.
- Provide aggregateRatingandreviewentries with proper authorship. Link to OTA profiles viasameAs.
- Export JSON‑LD, embed it on the property page, validate, and log the update date for operations.
Troubleshooting & QA
- Stale calendars: If the property is seasonal, disable or update schema when unavailable. Update availabilityEndsin Offers.
- Amenity drift: After renovations, cross-check amenityFeature with housekeeping checklists to avoid promising features that were removed.
- Photo hosting: Ensure gallery URLs are permanent (CDN) and compressed; broken images reduce snippet quality.
- Policy mismatch: Align checkinTimeandcheckoutTimebetween schema, confirmation emails, and manual instructions.
- OTA conflicts: If OTA listings show different data, update them simultaneously to avoid guest confusion and reviews referencing outdated info.
Maintenance and governance
- Audit every property quarterly or whenever major upgrades happen. Confirm address, contact, and amenity lists still match reality.
- Track lastRevieweddates and assign owners who sign off (operations manager + marketing).
- When migrating to new PMS/booking engines, ensure canonical URLs and contact numbers stay consistent; update schema immediately afterward.
- Monitor Search Console for LocalBusiness or review snippet issues. Pair alerts with PMS tasks (e.g., new hot tub installed).
- Keep a centralized sheet or CMS field containing schema-critical data so you don’t have to hand-edit JSON-LD per change.
Common errors & quick fixes
- Incomplete address: Provide full PostalAddress even if you hide exact coordinates publicly. Use approximate copy (“5 minutes from downtown”) if needed.
- Generic descriptions: Replace boilerplate with unique selling points (mountain views, chef’s kitchen, ski-in/out).
- Wrong contact info: Test the listed phone/email regularly; consider call tracking numbers but keep them consistent across channels.
- Amenity exaggeration: Only list amenities that truly exist; false claims lead to refunds and bad reviews.
- Copying between units: When duplicating templates, update coordinates, bed counts, policies, and pricing to avoid mixing units.
Required properties
nameaddress.streetAddressaddress.addressLocalityaddress.addressRegionaddress.postalCodeaddress.addressCountrytelephone
Recommended properties
urlimagegeo.latitudegeo.longitudepriceRangenumberOfRoomsamenityFeature[].nameamenityFeature[].valuecheckinTimecheckoutTimeaggregateRating.ratingValueaggregateRating.ratingCount
{
"@context": "https://schema.org",
"@type": "VacationRental",
"name": "Swift Chalet",
"url": "https://example.com/rentals/swift-chalet",
"image": [
"https://example.com/images/swift-chalet.webp"
],
"telephone": "+1-555-555-0199",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Mountain View Rd",
"addressLocality": "Estes Park",
"addressRegion": "CO",
"postalCode": "80517",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 40.3772,
"longitude": -105.5217
},
"numberOfRooms": 3,
"checkinTime": "16:00",
"checkoutTime": "10:00",
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Wi‑Fi",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Kitchen",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Washer",
"value": true
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "203"
}
}