Hotel Schema Generator — Win More Qualified Stays

Generate clean Hotel JSON‑LD for property pages. Clarify address, contact, geo, amenities, check‑in/out, and ratings to improve understanding and trust.

Try the Hotel Generator

Why many hotel pages underperform

Pain points we solve

Incomplete address/phone and missing geo reduce map accuracy and discovery.
Amenities are listed in prose but not modeled (e.g., Free Wi‑Fi, Pool).
Star ratings are mixed with user reviews, causing confusion.
Check‑in/check‑out times and canonical image/URL are missing in markup.

How SwiftSchema helps

Solution

The Hotel generator ensures a full PostalAddress, international telephone, geo coordinates, images, and a canonical URL are present in a copy‑ready JSON‑LD block.

It supports amenityFeature via LocationFeatureSpecification, distinct starRating vs aggregateRating, and explicit checkinTime/checkoutTime to set expectations.

How it works

Choose Hotel in the generator below.
Enter property name, full PostalAddress, telephone, and canonical URL.
Add geo coordinates and at least one image URL.
List amenities using amenityFeature (name + value); set check‑in/out times.
Use starRating for official stars and aggregateRating for user reviews. Copy JSON or Script, paste on the property page, and validate.

Generate Hotel JSON‑LD

Paste once per property. Validate. Ship.

What is Hotel structured data?

Hotel structured data describes core property details — name, address, contact, amenities, and ratings — so search engines can better understand your listings. Some travel surfaces require partner participation; use markup to keep details accurate and complete.

Essential schema fields

name
— property name as displayed on signage and booking sites.
url
— canonical property page.
image
— hero photos of rooms, lobby, or exterior.
telephone
— international format contact number.
address
— full PostalAddress with street, city, region, postal code, country.
geo
— latitude/longitude for map accuracy.
amenityFeature
— list LocationFeatureSpecification entries (Wi-Fi, pool, spa).
checkinTime
/
checkoutTime
— ISO time strings.
priceRange
— optional; indicate “$$$” or starting rates.
starRating
— official star classification; separate from
aggregateRating
.
aggregateRating
— user ratings with ratingValue/count.

Content prep checklist

Provide room types, amenities, and on-site services (restaurants, spa).
Include check-in/out times, parking info, and pet policies.
Add CTA buttons for booking/reservations; specify booking platforms if relevant.
List nearby attractions or transportation options to help searchers orient themselves.
Show high-quality images of rooms, common areas, and experiences.
Highlight accessibility features, sustainability initiatives, and loyalty programs.

Implementation workflow

Update the property page with the info above (amenities, policies, images).
Generate Hotel JSON‑LD with address, geo, contact info, amenities, check-in/out times, and ratings.
Add
amenityFeature
entries for differentiators (pool, EV chargers, childcare).
Embed the schema once per property page; disable conflicting LocalBusiness schema if necessary.
Validate using Rich Results Test; resolve warnings for address, telephone, or rating fields.
Monitor Search Console and travel partner dashboards for data alignment.

Handling multiple properties

Use Hotel schema per property. For chains, use Organization schema for the parent brand and link to property pages.
Maintain consistent amenity lists across languages/regional sites; localize
name
/
description
accordingly.
For multi-property landing pages, use ItemList to link to each property detail page.

Ratings and user reviews

Use
starRating
for official stars;
aggregateRating
for user-generated ratings.
Ensure on-page ratings match structured data; don’t inflate numbers.
If you syndicate reviews from partners, confirm you have rights to display them before adding to schema.

Troubleshooting checklist

Incomplete address: include full PostalAddress; mention suite/tower names.
Missing geo: add latitude/longitude for map accuracy.
Mixed ratings: keep starRating and aggregateRating separate.
Amenity mismatch: only include amenityFeature entries for amenities listed on the page.
Price confusion: update
priceRange
or offers when rates change; don’t leave stale pricing.

Common Errors & Fixes

Incomplete address: include street, city, region, postal code, and country.
Confusing ratings: separate starRating (official) from user aggregateRating.
Amenity mismatch: keep amenityFeature aligned with visible amenities.

Required properties

name
address.streetAddress
address.addressLocality
address.addressRegion
address.postalCode
address.addressCountry
telephone

Recommended properties

url
image
geo.latitude
geo.longitude
priceRange
amenityFeature[].name
amenityFeature[].value
checkinTime
checkoutTime
starRating.ratingValue
aggregateRating.ratingValue
aggregateRating.ratingCount

Minimal Hotel JSON-LD

Validate

{
  "@context": "https://schema.org",
  "@type": "Hotel",
  "name": "Hotel Swift",
  "url": "https://example.com/hotel-swift",
  "image": [
    "https://example.com/images/hotel-swift.webp"
  ],
  "telephone": "+1-555-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "100 Main St",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 30.2672,
    "longitude": -97.7431
  },
  "checkinTime": "15:00",
  "checkoutTime": "11:00",
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "Free Wi‑Fi",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Pool",
      "value": true
    }
  ],
  "starRating": {
    "@type": "Rating",
    "ratingValue": 4
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "812"
  }
}

FAQs

Does Hotel structured data make my property appear in Google Hotels?Show

Hotel markup helps Google understand your property details. Appearance in Google Hotels also involves partner feeds and program participation; markup alone doesn’t guarantee placement.

How do I represent amenities?Show

Use `amenityFeature` entries with `LocationFeatureSpecification` objects including `name` (e.g., Free Wi‑Fi) and `value` (true/false).

How should I publish ratings?Show

Use `aggregateRating` for user ratings (ratingValue and ratingCount). For official star ratings, use `starRating` with a `Rating` object.

Are check‑in and check‑out times supported?Show

Yes. Include `checkinTime` and `checkoutTime` using ISO time strings (e.g., `15:00`).

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SwiftSchema

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Hotel Schema Generator — Win More Qualified Stays

Why many hotel pages underperform

Pain points we solve

How SwiftSchema helps

Solution

How it works

How it works

What is Hotel structured data?

Essential schema fields

Content prep checklist

Implementation workflow

Handling multiple properties

Ratings and user reviews

Troubleshooting checklist

Common Errors & Fixes

Required properties

Recommended properties

FAQs

Related types

References

Generate Hotel schema

Schema Type

🏨 Hotel Schema Generator

Generated Schema