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    SwiftSchema

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      Stack

      Podcast + Video Stack

      PodcastEpisode or PodcastSeries pages with video, FAQs, and breadcrumb context for shows that publish both audio and video.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Podcast episodes that also publish a video version
      • Show pages needing clear series/episode structure and navigation
      • Pages where FAQs clarify listening options, transcripts, and subscriptions

      What's included

      • Podcast Episode
        Open generator

        Defines the episode with audio, duration, publication, and series context.

      • Video Object
        Open generator

        Captures the video version with thumbnail, duration, and embed URL.

      • Frequently Asked Questions
        Open generator

        Answers how to listen/watch, transcripts, and subscription options.

      • Breadcrumb
        Open generator

        Provides navigation context for the episode within the show.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      associatedMedia.contentUrl
      datePublished
      description
      duration
      embedUrl
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      partOfSeries.name
      thumbnailUrl[]
      uploadDate
      url

      Recommended properties (stack union)

      author.name
      contentUrl
      duration
      episodeNumber
      inLanguage
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      publisher.name
      uploadDate

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "PodcastEpisode",
          "@id": "https://www.example.com/podcast/ep-42#episode",
          "name": "Episode 42: Scaling APIs",
          "description": "We discuss API scalability patterns with guest engineer Jamie Lee.",
          "url": "https://www.example.com/podcast/ep-42",
          "datePublished": "2026-02-15",
          "duration": "PT42M",
          "episodeNumber": 42,
          "partOfSeries": {
            "@type": "PodcastSeries",
            "name": "The Engineering Show"
          },
          "associatedMedia": {
            "@type": "AudioObject",
            "contentUrl": "https://cdn.example.com/audio/ep-42.mp3",
            "encodingFormat": "audio/mpeg",
            "duration": "PT42M"
          },
          "inLanguage": "en",
          "author": {
            "@type": "Person",
            "name": "Alex Doe"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "VideoObject",
          "@id": "https://www.example.com/podcast/ep-42#video",
          "name": "Episode 42: Scaling APIs (Video)",
          "description": "Video version of Episode 42 covering API scalability patterns.",
          "thumbnailUrl": [
            "https://www.example.com/images/ep-42-thumb.webp"
          ],
          "uploadDate": "2026-02-15",
          "duration": "PT42M",
          "embedUrl": "https://www.example.com/embed/ep-42",
          "contentUrl": "https://cdn.example.com/video/ep-42.mp4",
          "publisher": {
            "@type": "Organization",
            "name": "Example Media"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Where can I listen?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Listen on Apple Podcasts, Spotify, or directly from this page."
              }
            },
            {
              "@type": "Question",
              "name": "Is there a transcript?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Scroll to the transcript section below the player."
              }
            },
            {
              "@type": "Question",
              "name": "Can I watch this episode?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Watch the embedded video on this page or on our YouTube channel."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Podcast", "item": "https://www.example.com/podcast" },
            { "@type": "ListItem", "position": 3, "name": "Episode 42: Scaling APIs", "item": "https://www.example.com/podcast/ep-42" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I use PodcastSeries instead of PodcastEpisode?

      Use PodcastSeries for show-level pages; use PodcastEpisode for single episodes with audio/video on the page.

      Do I need both Audio and Video?

      Include VideoObject when you embed a video. If audio-only, keep PodcastEpisode and FAQ/Breadcrumb and omit VideoObject.

      References