SwiftSchemaGenerate
    Schema stack

    Podcast + Video Stack

    PodcastEpisode or PodcastSeries pages with video, FAQs, and breadcrumb context for shows that publish both audio and video.

    Open generatorValidate in Rich Results Test
    Included schema
    Podcast Episode
    Video Object
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Podcast episodes that also publish a video version
    • Show pages needing clear series/episode structure and navigation
    • Pages where FAQs clarify listening options, transcripts, and subscriptions
    Composition

    What is included

    • Podcast Episode

      Defines the episode with audio, duration, publication, and series context.

    • Video Object

      Captures the video version with thumbnail, duration, and embed URL.

    • Frequently Asked Questions

      Answers how to listen/watch, transcripts, and subscription options.

    • Breadcrumb

      Provides navigation context for the episode within the show.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • associatedMedia.contentUrl
    • datePublished
    • description
    • duration
    • embedUrl
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • partOfSeries.name
    • thumbnailUrl[]
    • uploadDate
    • url

    Recommended properties

    • author.name
    • contentUrl
    • duration
    • episodeNumber
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.name
    • uploadDate
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "PodcastEpisode",
    "@id": "https://www.example.com/podcast/ep-42#episode",
    "name": "Episode 42: Scaling APIs",
    "description": "We discuss API scalability patterns with guest engineer Jamie Lee.",
    "url": "https://www.example.com/podcast/ep-42",
    "datePublished": "2026-02-15",
    "duration": "PT42M",
    "episodeNumber": 42,
    "partOfSeries": {
      "@type": "PodcastSeries",
      "name": "The Engineering Show"
    },
    "associatedMedia": {
      "@type": "AudioObject",
      "contentUrl": "https://cdn.example.com/audio/ep-42.mp3",
      "encodingFormat": "audio/mpeg",
      "duration": "PT42M"
    },
    "inLanguage": "en",
    "author": {
      "@type": "Person",
      "name": "Alex Doe"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "@id": "https://www.example.com/podcast/ep-42#video",
    "name": "Episode 42: Scaling APIs (Video)",
    "description": "Video version of Episode 42 covering API scalability patterns.",
    "thumbnailUrl": [
      "https://www.example.com/images/ep-42-thumb.webp"
    ],
    "uploadDate": "2026-02-15",
    "duration": "PT42M",
    "embedUrl": "https://www.example.com/embed/ep-42",
    "contentUrl": "https://cdn.example.com/video/ep-42.mp4",
    "publisher": {
      "@type": "Organization",
      "name": "Example Media"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Where can I listen?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Listen on Apple Podcasts, Spotify, or directly from this page."
        }
      },
      {
        "@type": "Question",
        "name": "Is there a transcript?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Scroll to the transcript section below the player."
        }
      },
      {
        "@type": "Question",
        "name": "Can I watch this episode?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Watch the embedded video on this page or on our YouTube channel."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Podcast", "item": "https://www.example.com/podcast" },
      { "@type": "ListItem", "position": 3, "name": "Episode 42: Scaling APIs", "item": "https://www.example.com/podcast/ep-42" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I use PodcastSeries instead of PodcastEpisode?

    Use PodcastSeries for show-level pages; use PodcastEpisode for single episodes with audio/video on the page.

    Do I need both Audio and Video?

    Include VideoObject when you embed a video. If audio-only, keep PodcastEpisode and FAQ/Breadcrumb and omit VideoObject.

    Primary sources

    References