Virtual Tour Stack
Virtual tour pages with TouristTrip + VideoObject context, FAQs, and breadcrumb navigation.
When to use this stack
- Virtual destination or attraction tours with narrated video
- Property or campus tours with a stop-by-stop itinerary
- Pages where FAQs clarify access, duration, and viewing requirements
What is included
Describes the tour itinerary, stops, and provider.
Represents the virtual tour video asset.
Answers access, device, and runtime questions.
Provides navigation context for the virtual tour page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- contentUrl
- description
- itemListElement[].name
- itinerary.itemListElement[].item.name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- thumbnailUrl
- uploadDate
- url
Recommended properties
- duration
- embedUrl
- itemListElement[].item
- itinerary.itemListElement[].item.url
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- offers.url
- provider.name
- publisher.name
- touristType
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "TouristTrip",
"@id": "https://www.example.com/tours/old-town#trip",
"name": "Old Town Virtual Walking Tour",
"description": "A 360-degree walking tour through historic Old Town with narrated stops.",
"url": "https://www.example.com/tours/old-town",
"touristType": "Walking tour",
"provider": { "@type": "Organization", "name": "Heritage City Tourism" },
"itinerary": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "TouristAttraction",
"name": "Clocktower Plaza",
"url": "https://www.example.com/tours/old-town#clocktower"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "TouristAttraction",
"name": "River Market",
"url": "https://www.example.com/tours/old-town#market"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "TouristAttraction",
"name": "Founders Park",
"url": "https://www.example.com/tours/old-town#park"
}
}
]
}
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"@id": "https://www.example.com/tours/old-town#video",
"name": "Old Town Virtual Walking Tour Video",
"description": "Six-minute 360-degree virtual tour with historical commentary.",
"thumbnailUrl": "https://www.example.com/images/old-town-tour-thumbnail.webp",
"uploadDate": "2025-03-12",
"contentUrl": "https://www.example.com/videos/old-town-tour.mp4",
"embedUrl": "https://www.example.com/tours/old-town#video",
"duration": "PT6M30S",
"publisher": { "@type": "Organization", "name": "Heritage City Tourism" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need a VR headset?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. The tour works in any modern browser, and VR is optional."
}
},
{
"@type": "Question",
"name": "How long is the virtual tour?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The main tour video is about 6 minutes, plus extra stop-by-stop clips."
}
},
{
"@type": "Question",
"name": "Is the tour free to access?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. The tour is free to view; optional donations are listed on the page."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Tours", "item": "https://www.example.com/tours" },
{ "@type": "ListItem", "position": 3, "name": "Old Town Virtual Tour", "item": "https://www.example.com/tours/old-town" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should the VideoObject match the on-page player?
Yes. The video URL, thumbnail, and duration should reflect the primary tour video embedded on the page.
How do I represent multiple tour versions?
Add separate TouristTrip entries or separate pages for each version (day/night, seasonal, or language).