We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.
Virtual tour pages with TouristTrip + VideoObject context, FAQs, and breadcrumb navigation.
Describes the tour itinerary, stops, and provider.
Represents the virtual tour video asset.
Answers access, device, and runtime questions.
Provides navigation context for the virtual tour page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "TouristTrip",
"@id": "https://www.example.com/tours/old-town#trip",
"name": "Old Town Virtual Walking Tour",
"description": "A 360-degree walking tour through historic Old Town with narrated stops.",
"url": "https://www.example.com/tours/old-town",
"touristType": "Walking tour",
"provider": { "@type": "Organization", "name": "Heritage City Tourism" },
"itinerary": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "TouristAttraction",
"name": "Clocktower Plaza",
"url": "https://www.example.com/tours/old-town#clocktower"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "TouristAttraction",
"name": "River Market",
"url": "https://www.example.com/tours/old-town#market"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "TouristAttraction",
"name": "Founders Park",
"url": "https://www.example.com/tours/old-town#park"
}
}
]
}
},
{
"@context": "https://schema.org",
"@type": "VideoObject",
"@id": "https://www.example.com/tours/old-town#video",
"name": "Old Town Virtual Walking Tour Video",
"description": "Six-minute 360-degree virtual tour with historical commentary.",
"thumbnailUrl": "https://www.example.com/images/old-town-tour-thumbnail.webp",
"uploadDate": "2025-03-12",
"contentUrl": "https://www.example.com/videos/old-town-tour.mp4",
"embedUrl": "https://www.example.com/tours/old-town#video",
"duration": "PT6M30S",
"publisher": { "@type": "Organization", "name": "Heritage City Tourism" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do I need a VR headset?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. The tour works in any modern browser, and VR is optional."
}
},
{
"@type": "Question",
"name": "How long is the virtual tour?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The main tour video is about 6 minutes, plus extra stop-by-stop clips."
}
},
{
"@type": "Question",
"name": "Is the tour free to access?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. The tour is free to view; optional donations are listed on the page."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Tours", "item": "https://www.example.com/tours" },
{ "@type": "ListItem", "position": 3, "name": "Old Town Virtual Tour", "item": "https://www.example.com/tours/old-town" }
]
}
]Yes. The video URL, thumbnail, and duration should reflect the primary tour video embedded on the page.
Add separate TouristTrip entries or separate pages for each version (day/night, seasonal, or language).