SwiftSchemaGenerate
    Schema stack

    Tour Operator Stack

    Tour operator pages with TravelAgency + TouristTrip context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Travel Agency
    Tourist Trip
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Tour operator landing pages with trip offerings
    • Guided tour pages with itineraries and pricing
    • Pages where FAQs clarify inclusions, cancellations, and logistics
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressLocality
    • address.addressRegion
    • address.streetAddress
    • description
    • itemListElement[].name
    • itinerary.name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • telephone
    • touristType
    • url

    Recommended properties

    • endDate
    • geo.latitude
    • geo.longitude
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.price
    • offers.priceCurrency
    • priceRange
    • sameAs[]
    • startDate
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "TravelAgency",
    "@id": "https://www.example.com/tours#agency",
    "name": "Cascade Trail Tours",
    "url": "https://www.example.com/tours",
    "telephone": "+1-206-555-0130",
    "image": "https://www.example.com/images/cascade-tours.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "450 Pine St",
      "addressLocality": "Seattle",
      "addressRegion": "WA",
      "postalCode": "98101",
      "addressCountry": "US"
    },
    "priceRange": "$$"
  },
  {
    "@context": "https://schema.org",
    "@type": "TouristTrip",
    "@id": "https://www.example.com/tours/alpine-lakes#trip",
    "name": "Alpine Lakes Day Tour",
    "description": "Guided day trip to three alpine lakes with hiking and lunch included.",
    "touristType": "Adventure Travelers",
    "itinerary": [
      {
        "@type": "ItemList",
        "name": "Day Tour Itinerary",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Departure from downtown Seattle" },
          { "@type": "ListItem", "position": 2, "name": "Hike and lake visit" },
          { "@type": "ListItem", "position": 3, "name": "Lunch at the trailhead" }
        ]
      }
    ],
    "offers": {
      "@type": "Offer",
      "price": "149.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/tours/alpine-lakes#book"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Transportation, guide, lunch, and park entry fees are included."
        }
      },
      {
        "@type": "Question",
        "name": "Where is the meeting point?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We meet at 8:00 AM at 450 Pine St, Seattle. Exact details are sent after booking."
        }
      },
      {
        "@type": "Question",
        "name": "What is the cancellation policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Full refunds are available up to 48 hours before departure."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Tours", "item": "https://www.example.com/tours" },
      { "@type": "ListItem", "position": 3, "name": "Alpine Lakes", "item": "https://www.example.com/tours/alpine-lakes" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple trips?

    Yes. Include one TouristTrip per tour listing if multiple tours appear on the page.

    What if pricing varies by date?

    Use offers.url to point to the pricing selector and keep visible ranges aligned with the Offer.

    Primary sources

    References