Stack

Tour Operator Stack

Tour operator pages with TravelAgency + TouristTrip context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Tour operator landing pages with trip offerings
Guided tour pages with itineraries and pricing
Pages where FAQs clarify inclusions, cancellations, and logistics

What's included

Travel Agency
Open generator
Anchors the tour operator’s identity, contact info, and services.
Tourist Trip
Open generator
Describes the tour itinerary, duration, and destination.
Frequently Asked Questions
Open generator
Answers questions about inclusions, refunds, and meeting points.
Breadcrumb
Open generator
Provides navigation context to the tour page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

address.addressLocality

address.addressRegion

address.streetAddress

description

itemListElement[].name

itinerary.name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

telephone

touristType

url

Recommended properties (stack union)

endDate

geo.latitude

geo.longitude

image

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.price

offers.priceCurrency

priceRange

sameAs[]

startDate

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "TravelAgency",
    "@id": "https://www.example.com/tours#agency",
    "name": "Cascade Trail Tours",
    "url": "https://www.example.com/tours",
    "telephone": "+1-206-555-0130",
    "image": "https://www.example.com/images/cascade-tours.webp",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "450 Pine St",
      "addressLocality": "Seattle",
      "addressRegion": "WA",
      "postalCode": "98101",
      "addressCountry": "US"
    },
    "priceRange": "$$"
  },
  {
    "@context": "https://schema.org",
    "@type": "TouristTrip",
    "@id": "https://www.example.com/tours/alpine-lakes#trip",
    "name": "Alpine Lakes Day Tour",
    "description": "Guided day trip to three alpine lakes with hiking and lunch included.",
    "touristType": "Adventure Travelers",
    "itinerary": [
      {
        "@type": "ItemList",
        "name": "Day Tour Itinerary",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Departure from downtown Seattle" },
          { "@type": "ListItem", "position": 2, "name": "Hike and lake visit" },
          { "@type": "ListItem", "position": 3, "name": "Lunch at the trailhead" }
        ]
      }
    ],
    "offers": {
      "@type": "Offer",
      "price": "149.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/tours/alpine-lakes#book"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "What is included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Transportation, guide, lunch, and park entry fees are included."
        }
      },
      {
        "@type": "Question",
        "name": "Where is the meeting point?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We meet at 8:00 AM at 450 Pine St, Seattle. Exact details are sent after booking."
        }
      },
      {
        "@type": "Question",
        "name": "What is the cancellation policy?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Full refunds are available up to 48 hours before departure."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Tours", "item": "https://www.example.com/tours" },
      { "@type": "ListItem", "position": 3, "name": "Alpine Lakes", "item": "https://www.example.com/tours/alpine-lakes" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include multiple trips?

Yes. Include one TouristTrip per tour listing if multiple tours appear on the page.

What if pricing varies by date?

Use offers.url to point to the pricing selector and keep visible ranges aligned with the Offer.

SwiftSchema

Intuitive Schema Generation at Your Fingertips