SwiftSchemaGenerate
    Schema stack

    Media Schema Stack

    Video and Podcast pages with breadcrumb and FAQs. Great for media hubs that publish both audio and video versions.

    Open generatorValidate in Rich Results Test
    Included schema
    Video Object
    Podcast Episode
    Breadcrumb
    Frequently Asked Questions
    Fit

    When to use this stack

    • Episode pages with embedded video and podcast audio
    • Media hubs that need navigation clarity and FAQs on show notes/access
    • Pages where rich media schema improves discovery across surfaces
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • contentUrl
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • partOfSeries.name
    • thumbnailUrl
    • uploadDate
    • url

    Recommended properties

    • associatedMedia.contentUrl
    • duration
    • embedUrl
    • interactionStatistic.userInteractionCount
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.logo
    • publisher.name
    • publisher.url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "VideoObject",
    "@id": "https://www.example.com/podcast/ep-42#video",
    "name": "Episode 42: Scaling APIs",
    "description": "We discuss API scaling patterns with industry experts, plus a live demo.",
    "thumbnailUrl": [
      "https://www.example.com/images/ep-42-thumb.webp"
    ],
    "uploadDate": "2026-02-15T13:00:00Z",
    "duration": "PT32M15S",
    "contentUrl": "https://cdn.example.com/videos/ep-42.mp4",
    "embedUrl": "https://player.example.com/embed/ep-42",
    "publisher": {
      "@type": "Organization",
      "name": "Example Media",
      "logo": {
        "@type": "ImageObject",
        "url": "https://www.example.com/images/logo-120x60.png"
      }
    },
    "interactionStatistic": {
      "@type": "InteractionCounter",
      "interactionType": { "@type": "WatchAction" },
      "userInteractionCount": 12450
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "PodcastEpisode",
    "@id": "https://www.example.com/podcast/ep-42#audio",
    "name": "Episode 42: Scaling APIs",
    "description": "We discuss API scaling patterns with industry experts, plus a live demo.",
    "url": "https://www.example.com/podcast/ep-42",
    "partOfSeries": {
      "@type": "PodcastSeries",
      "name": "Example Media Show"
    },
    "uploadDate": "2026-02-15T13:00:00Z",
    "duration": "PT32M15S",
    "associatedMedia": {
      "@type": "MediaObject",
      "contentUrl": "https://cdn.example.com/audio/ep-42.mp3"
    },
    "publisher": {
      "@type": "Organization",
      "name": "Example Media",
      "url": "https://www.example.com"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Where can I listen?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Stream on our site, Apple Podcasts, or Spotify. Links are in the show notes."
        }
      },
      {
        "@type": "Question",
        "name": "Is there a transcript?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Scroll to the transcript section below the player."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Podcast", "item": "https://www.example.com/podcast" },
      { "@type": "ListItem", "position": 3, "name": "Episode 42: Scaling APIs", "item": "https://www.example.com/podcast/ep-42" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I use PodcastSeries instead of Episode?

    Yes. For series pages use PodcastSeries; for individual episodes use PodcastEpisode and keep VideoObject if you have video.

    What if I don’t have video?

    Use the episode object alone and remove VideoObject. Keep FAQ and Breadcrumb for navigation and access clarity.

    Primary sources

    References