Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Media Schema Stack

      Video and Podcast pages with breadcrumb and FAQs. Great for media hubs that publish both audio and video versions.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Episode pages with embedded video and podcast audio
      • Media hubs that need navigation clarity and FAQs on show notes/access
      • Pages where rich media schema improves discovery across surfaces

      What's included

      • Video Object
        Open generator

        Primary video entity with name, description, thumbnail, duration, upload date.

      • Podcast Episode
        Open generator

        Podcast metadata for the audio version of the episode.

      • Breadcrumb
        Open generator

        Navigation context for the episode within the site.

      • Frequently Asked Questions
        Open generator

        Address common questions on access, transcripts, and platforms.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      contentUrl
      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      partOfSeries.name
      thumbnailUrl
      uploadDate
      url

      Recommended properties (stack union)

      associatedMedia.contentUrl
      duration
      embedUrl
      interactionStatistic.userInteractionCount
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      publisher.logo
      publisher.name
      publisher.url

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "VideoObject",
          "@id": "https://www.example.com/podcast/ep-42#video",
          "name": "Episode 42: Scaling APIs",
          "description": "We discuss API scaling patterns with industry experts, plus a live demo.",
          "thumbnailUrl": [
            "https://www.example.com/images/ep-42-thumb.webp"
          ],
          "uploadDate": "2026-02-15T13:00:00Z",
          "duration": "PT32M15S",
          "contentUrl": "https://cdn.example.com/videos/ep-42.mp4",
          "embedUrl": "https://player.example.com/embed/ep-42",
          "publisher": {
            "@type": "Organization",
            "name": "Example Media",
            "logo": {
              "@type": "ImageObject",
              "url": "https://www.example.com/images/logo-120x60.png"
            }
          },
          "interactionStatistic": {
            "@type": "InteractionCounter",
            "interactionType": { "@type": "WatchAction" },
            "userInteractionCount": 12450
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "PodcastEpisode",
          "@id": "https://www.example.com/podcast/ep-42#audio",
          "name": "Episode 42: Scaling APIs",
          "description": "We discuss API scaling patterns with industry experts, plus a live demo.",
          "url": "https://www.example.com/podcast/ep-42",
          "partOfSeries": {
            "@type": "PodcastSeries",
            "name": "Example Media Show"
          },
          "uploadDate": "2026-02-15T13:00:00Z",
          "duration": "PT32M15S",
          "associatedMedia": {
            "@type": "MediaObject",
            "contentUrl": "https://cdn.example.com/audio/ep-42.mp3"
          },
          "publisher": {
            "@type": "Organization",
            "name": "Example Media",
            "url": "https://www.example.com"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Where can I listen?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Stream on our site, Apple Podcasts, or Spotify. Links are in the show notes."
              }
            },
            {
              "@type": "Question",
              "name": "Is there a transcript?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Scroll to the transcript section below the player."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Podcast", "item": "https://www.example.com/podcast" },
            { "@type": "ListItem", "position": 3, "name": "Episode 42: Scaling APIs", "item": "https://www.example.com/podcast/ep-42" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I use PodcastSeries instead of Episode?

      Yes. For series pages use PodcastSeries; for individual episodes use PodcastEpisode and keep VideoObject if you have video.

      What if I don’t have video?

      Use the episode object alone and remove VideoObject. Keep FAQ and Breadcrumb for navigation and access clarity.

      References