Schema stack

    Video + Article Stack

    Article pages with embedded video, FAQs, and breadcrumb context. Great for tutorials or feature content with video.

    Included schema
    Article
    Video Object
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Articles that embed a primary video
    • Tutorials and explainers where video and text both matter
    • Pages where FAQs help with follow-up questions
    Composition

    What is included

    • Primary article entity with headline, description, dates, author.

    • Embedded video metadata (thumbnail, duration, upload date, content URL).

    • Answer follow-up questions or troubleshooting related to the video/article.

    • Navigation context.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • author.name
    • contentUrl
    • datePublished
    • description
    • headline
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • thumbnailUrl
    • uploadDate
    • url

    Recommended properties

    • dateModified
    • duration
    • embedUrl
    • image
    • itemListElement[].item
    • mainEntityOfPage
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • publisher.logo
    • publisher.name
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://www.example.com/tutorials/video-guide#article",
        "headline": "How to Build a Video Landing Page",
        "description": "Step-by-step guide to embed video, add transcripts, and optimize for SEO.",
        "datePublished": "2026-02-18",
        "dateModified": "2026-02-18",
        "url": "https://www.example.com/tutorials/video-guide",
        "image": [
          "https://www.example.com/images/video-guide-hero.webp"
        ],
        "author": {
          "@type": "Person",
          "name": "Riley Shaw"
        },
        "publisher": {
          "@type": "Organization",
          "name": "Example Media",
          "logo": {
            "@type": "ImageObject",
            "url": "https://www.example.com/images/logo-120x60.png"
          }
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "VideoObject",
        "@id": "https://www.example.com/tutorials/video-guide#video",
        "name": "How to Build a Video Landing Page",
        "description": "Embed video, add transcripts, and optimize for SEO.",
        "thumbnailUrl": [
          "https://www.example.com/images/video-guide-thumb.webp"
        ],
        "uploadDate": "2026-02-18T12:00:00Z",
        "duration": "PT8M21S",
        "contentUrl": "https://cdn.example.com/videos/video-guide.mp4",
        "embedUrl": "https://player.example.com/embed/video-guide"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do I need transcripts?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Transcripts improve accessibility and can help search engines understand the video content."
            }
          },
          {
            "@type": "Question",
            "name": "Can I host the video on my CDN?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Ensure the contentUrl is stable and accessible, and use embedUrl if you provide an embeddable player."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Tutorials", "item": "https://www.example.com/tutorials" },
          { "@type": "ListItem", "position": 3, "name": "Video Landing Page", "item": "https://www.example.com/tutorials/video-guide" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I use NewsArticle instead of Article?

    Use Article for general tutorials; use NewsArticle for news/publisher content that meets news criteria.

    What if I have multiple videos?

    Include multiple VideoObjects if they’re primary. Keep the Article as the main entity for the page.

    Primary sources

    References