Schema stack

    Personal Loan Stack

    Personal loan pages with Service + Offer context, FAQs, and breadcrumb navigation.

    Included schema
    Service
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Personal loan landing pages with rate and term examples
    • Loan pre-approval or eligibility pages
    • Pages where FAQs clarify funding speed, fees, and credit checks
    Composition

    What is included

    • Anchors the personal loan service, provider, and area served.

    • Expresses a sample loan offer with APR and term details.

    • Answers questions about credit checks, fees, and funding timelines.

    • Provides navigation context for the personal loan page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • areaServed.name
    • availability
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • offers.url
    • price
    • priceCurrency
    • provider.name
    • serviceType
    • url

    Recommended properties

    • category
    • description
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • name
    • offers.availability
    • offers.priceValidUntil
    • priceValidUntil
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/loans/personal#service",
        "name": "Personal Loans",
        "description": "Fixed-rate personal loans with fast approvals and flexible terms.",
        "serviceType": "Personal Loan",
        "provider": { "@type": "Organization", "name": "Northwind Lending" },
        "areaServed": { "@type": "AdministrativeArea", "name": "US" },
        "offers": {
          "@type": "Offer",
          "@id": "https://www.example.com/loans/personal#offer-36mo",
          "price": "8.99",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/loans/personal/apply",
          "priceValidUntil": "2025-12-31",
          "category": "36MonthAPR"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/loans/personal#offer-36mo",
        "name": "36-Month Personal Loan - Sample APR",
        "price": "8.99",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/loans/personal/apply",
        "priceValidUntil": "2025-12-31",
        "category": "36MonthAPR"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Does applying affect my credit score?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We use a soft credit check for pre-qualification. A hard inquiry happens only if you accept an offer."
            }
          },
          {
            "@type": "Question",
            "name": "How fast can I get funded?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Approved applicants can receive funds in as little as 1-2 business days."
            }
          },
          {
            "@type": "Question",
            "name": "Are there origination fees?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Some loans include an origination fee; we disclose this during the application process."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Loans", "item": "https://www.example.com/loans" },
          { "@type": "ListItem", "position": 3, "name": "Personal Loans", "item": "https://www.example.com/loans/personal" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Do I need a separate Offer object?

    Yes if you show sample APRs or terms. Keep price and priceValidUntil aligned to the page.

    How should I handle multiple loan terms?

    Add one Offer per term shown (e.g., 36-month, 60-month) with distinct @id values.

    Primary sources

    References