Stack

Subscription Gift Stack

Subscription gifting pages with Product + Offer context, FAQs, and breadcrumb navigation.

Open generator Validate in Rich Results Test

When to use this stack

Gift subscription landing pages with delivery options
Annual subscription gifting with custom messages
Product gifting pages with redemption instructions

What's included

Product
Open generator
Defines the giftable subscription product and its details.
Offer
Open generator
Represents the gift offer with purchase CTA.
Frequently Asked Questions
Open generator
Answers redemption, delivery, and renewal questions.
Breadcrumb
Open generator
Provides navigation context for the gift page.

Required properties (stack union)

Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

availability

description

image

itemListElement[].name

mainEntity[].@type=Question

mainEntity[].acceptedAnswer.text

name

offers.price

offers.priceCurrency

price

priceCurrency

url

Recommended properties (stack union)

brand.name

description

eligibleCustomerType

itemListElement[].item

mainEntity[].acceptedAnswer.text

mainEntity[].author.name

mainEntity[].name

offers.availability

priceValidUntil

sku

Combined JSON-LD

Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

Validate

[
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "@id": "https://www.example.com/gifts/subscription#product",
    "name": "Northwind Premium Gift Subscription",
    "description": "Give 12 months of premium access with a personalized message.",
    "image": "https://www.example.com/images/gift-subscription.webp",
    "brand": { "@type": "Brand", "name": "Northwind" },
    "offers": {
      "@type": "Offer",
      "price": "120.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/gifts/subscription#offer",
    "name": "12-Month Gift Subscription",
    "description": "Includes premium access for the recipient and a gift email on your chosen date.",
    "price": "120.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/gifts/subscription"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When will the gift be delivered?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Choose a delivery date at checkout and we will email the gift on that date."
        }
      },
      {
        "@type": "Question",
        "name": "How does redemption work?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Recipients redeem with a unique link that activates their subscription instantly."
        }
      },
      {
        "@type": "Question",
        "name": "Does the subscription auto-renew?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Gift subscriptions do not auto-renew unless the recipient opts in after the gift period."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Gifts", "item": "https://www.example.com/gifts" },
      { "@type": "ListItem", "position": 3, "name": "Subscription Gift", "item": "https://www.example.com/gifts/subscription" }
    ]
  }
]

Implementation steps

Start from your live product detail page content; ensure titles, prices, and availability match the page.
Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
Validate in the Rich Results Test and revalidate after price/availability/policy changes.

Common errors and fixes

Missing currency or availability: ensure `offers.priceCurrency` and `offers.availability` use ISO currency codes and schema URLs.
ShippingDetails missing destination or transit time: include `shippingDestination.addressCountry` and `deliveryTime.transitTime` with units.
MerchantReturnPolicy not linked: reference it from the Offer via `hasMerchantReturnPolicy` and provide a stable policy URL.
FAQ answers don't match the page: keep FAQ content identical to visible answers to avoid review or manual actions.

FAQs

Should I include multiple gift durations?

Yes. Add multiple Offer entries for 3, 6, or 12-month options with matching CTAs.

Can I include physical gift cards?

If physical delivery is offered, describe it in page copy and include a shipping policy section.

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