SwiftSchemaGenerate
    Schema stack

    Subscription Gift Stack

    Subscription gifting pages with Product + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Product
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Gift subscription landing pages with delivery options
    • Annual subscription gifting with custom messages
    • Product gifting pages with redemption instructions
    Composition

    What is included

    • Product

      Defines the giftable subscription product and its details.

    • Offer

      Represents the gift offer with purchase CTA.

    • Frequently Asked Questions

      Answers redemption, delivery, and renewal questions.

    • Breadcrumb

      Provides navigation context for the gift page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • image
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.price
    • offers.priceCurrency
    • price
    • priceCurrency
    • url

    Recommended properties

    • brand.name
    • description
    • eligibleCustomerType
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.availability
    • priceValidUntil
    • sku
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "@id": "https://www.example.com/gifts/subscription#product",
    "name": "Northwind Premium Gift Subscription",
    "description": "Give 12 months of premium access with a personalized message.",
    "image": "https://www.example.com/images/gift-subscription.webp",
    "brand": { "@type": "Brand", "name": "Northwind" },
    "offers": {
      "@type": "Offer",
      "price": "120.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/gifts/subscription#offer",
    "name": "12-Month Gift Subscription",
    "description": "Includes premium access for the recipient and a gift email on your chosen date.",
    "price": "120.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/gifts/subscription"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When will the gift be delivered?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Choose a delivery date at checkout and we will email the gift on that date."
        }
      },
      {
        "@type": "Question",
        "name": "How does redemption work?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Recipients redeem with a unique link that activates their subscription instantly."
        }
      },
      {
        "@type": "Question",
        "name": "Does the subscription auto-renew?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Gift subscriptions do not auto-renew unless the recipient opts in after the gift period."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Gifts", "item": "https://www.example.com/gifts" },
      { "@type": "ListItem", "position": 3, "name": "Subscription Gift", "item": "https://www.example.com/gifts/subscription" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple gift durations?

    Yes. Add multiple Offer entries for 3, 6, or 12-month options with matching CTAs.

    Can I include physical gift cards?

    If physical delivery is offered, describe it in page copy and include a shipping policy section.

    Primary sources

    References