SwiftSchemaGenerate
    Schema stack

    Mobile Carrier Plan Stack

    Mobile carrier plan pages with Product + Offer, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Product
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Wireless plan landing pages with pricing and data limits
    • Carrier plan comparison pages for prepaid or family plans
    • Pages where FAQs clarify device compatibility and throttling
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • offers.availability
    • offers.price
    • offers.priceCurrency
    • price
    • priceCurrency
    • url

    Recommended properties

    • brand.name
    • category
    • description
    • eligibleRegion
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • offers.url
    • priceValidUntil
    • sku
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "@id": "https://www.example.com/plans/unlimited#product",
    "name": "Unlimited Plus Plan",
    "description": "Unlimited talk, text, and data with 50GB of premium data and hotspot.",
    "url": "https://www.example.com/plans/unlimited",
    "brand": { "@type": "Organization", "name": "Signal Mobile" },
    "category": "MobilePlan",
    "sku": "PLAN-UNL-PLUS",
    "offers": {
      "@type": "Offer",
      "@id": "https://www.example.com/plans/unlimited#offer",
      "price": "55.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/InStock",
      "url": "https://www.example.com/plans/unlimited#signup"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/plans/unlimited#offer",
    "name": "Unlimited Plus Plan",
    "description": "Includes 50GB premium data and 15GB hotspot per line.",
    "price": "55.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/plans/unlimited#signup",
    "category": "WirelessPlan",
    "eligibleRegion": "United States"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Is hotspot included?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Each line includes 15GB of high-speed hotspot data per month."
        }
      },
      {
        "@type": "Question",
        "name": "Will my phone work with this plan?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Most unlocked devices are compatible. Use the IMEI checker on the signup page to confirm."
        }
      },
      {
        "@type": "Question",
        "name": "Do speeds slow after 50GB?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "After 50GB, speeds may be temporarily reduced during network congestion."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Plans", "item": "https://www.example.com/plans" },
      { "@type": "ListItem", "position": 3, "name": "Unlimited Plus", "item": "https://www.example.com/plans/unlimited" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include multiple lines pricing?

    If the page shows multi-line pricing, add a separate Offer per tier with distinct @id values.

    Do I need both Product and Offer?

    Yes. Product captures plan details, while Offer expresses the pricing and signup path.

    Primary sources

    References