Cookies & analytics

    We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.

    SwiftSchema Logo

    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

    AboutLearnContact
      Stack

      Mobile Carrier Plan Stack

      Mobile carrier plan pages with Product + Offer, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Wireless plan landing pages with pricing and data limits
      • Carrier plan comparison pages for prepaid or family plans
      • Pages where FAQs clarify device compatibility and throttling

      What's included

      • Defines the mobile plan as a product with plan details.

      • Highlights the plan pricing and signup URL.

      • Frequently Asked Questions
        Open generator

        Answers data, coverage, and device questions.

      • Breadcrumb
        Open generator

        Provides navigation context for the plan page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.availability
      offers.price
      offers.priceCurrency
      price
      priceCurrency
      url

      Recommended properties (stack union)

      brand.name
      category
      description
      eligibleRegion
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      offers.url
      priceValidUntil
      sku

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "Product",
          "@id": "https://www.example.com/plans/unlimited#product",
          "name": "Unlimited Plus Plan",
          "description": "Unlimited talk, text, and data with 50GB of premium data and hotspot.",
          "url": "https://www.example.com/plans/unlimited",
          "brand": { "@type": "Organization", "name": "Signal Mobile" },
          "category": "MobilePlan",
          "sku": "PLAN-UNL-PLUS",
          "offers": {
            "@type": "Offer",
            "@id": "https://www.example.com/plans/unlimited#offer",
            "price": "55.00",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "url": "https://www.example.com/plans/unlimited#signup"
          }
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/plans/unlimited#offer",
          "name": "Unlimited Plus Plan",
          "description": "Includes 50GB premium data and 15GB hotspot per line.",
          "price": "55.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/plans/unlimited#signup",
          "category": "WirelessPlan",
          "eligibleRegion": "United States"
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "Is hotspot included?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Yes. Each line includes 15GB of high-speed hotspot data per month."
              }
            },
            {
              "@type": "Question",
              "name": "Will my phone work with this plan?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Most unlocked devices are compatible. Use the IMEI checker on the signup page to confirm."
              }
            },
            {
              "@type": "Question",
              "name": "Do speeds slow after 50GB?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "After 50GB, speeds may be temporarily reduced during network congestion."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Plans", "item": "https://www.example.com/plans" },
            { "@type": "ListItem", "position": 3, "name": "Unlimited Plus", "item": "https://www.example.com/plans/unlimited" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I include multiple lines pricing?

      If the page shows multi-line pricing, add a separate Offer per tier with distinct @id values.

      Do I need both Product and Offer?

      Yes. Product captures plan details, while Offer expresses the pricing and signup path.

      References