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      Stack

      Pre-Order Campaign Stack

      Pre-order campaign pages with Product + Offer, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Product launch pages with pre-order CTAs
      • Limited pre-order campaigns with pricing and ship windows
      • Pages where FAQs clarify deposit, delivery, and cancellation terms

      What's included

      • Product
        Open generator

        Defines the product being offered for pre-order.

      • Offer
        Open generator

        Describes pre-order availability, pricing, and checkout link.

      • Frequently Asked Questions
        Open generator

        Answers questions about fulfillment dates, billing, and cancellations.

      • Breadcrumb
        Open generator

        Provides navigation context for the pre-order page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      description
      image
      itemListElement[].name
      itemOffered.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      offers.availability
      offers.price
      offers.priceCurrency
      offers.url
      price
      priceCurrency
      url

      Recommended properties (stack union)

      availabilityStarts
      brand.name
      description
      eligibleRegion
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      priceValidUntil
      releaseDate
      sku

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "Product",
    "@id": "https://www.example.com/preorder/atlas-watch#product",
    "name": "Atlas Pro Watch",
    "description": "A titanium smartwatch with 10-day battery life and health tracking.",
    "image": "https://www.example.com/images/atlas-pro.webp",
    "brand": { "@type": "Brand", "name": "Atlas" },
    "sku": "ATLAS-PRO",
    "releaseDate": "2025-04-15",
    "offers": {
      "@type": "Offer",
      "@id": "https://www.example.com/preorder/atlas-watch#offer",
      "name": "Atlas Pro Watch Pre-Order",
      "price": "349.00",
      "priceCurrency": "USD",
      "availability": "https://schema.org/PreOrder",
      "availabilityStarts": "2025-02-01",
      "url": "https://www.example.com/preorder/atlas-watch/checkout",
      "itemOffered": { "@id": "https://www.example.com/preorder/atlas-watch#product" },
      "priceValidUntil": "2025-03-31"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/preorder/atlas-watch#offer",
    "name": "Atlas Pro Watch Pre-Order",
    "price": "349.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/PreOrder",
    "availabilityStarts": "2025-02-01",
    "url": "https://www.example.com/preorder/atlas-watch/checkout",
    "itemOffered": { "@id": "https://www.example.com/preorder/atlas-watch#product" },
    "priceValidUntil": "2025-03-31",
    "eligibleRegion": "US",
    "description": "Reserve the Atlas Pro Watch for the first production run."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When will pre-orders ship?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Orders begin shipping in mid-April, with tracking emailed when your unit leaves the warehouse."
        }
      },
      {
        "@type": "Question",
        "name": "Is my card charged immediately?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We charge a 20% deposit today and collect the remaining balance when your order ships."
        }
      },
      {
        "@type": "Question",
        "name": "Can I cancel before shipping?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Cancellations are accepted up to 7 days before shipping begins."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Pre-Orders", "item": "https://www.example.com/preorder" },
      { "@type": "ListItem", "position": 3, "name": "Atlas Pro Watch", "item": "https://www.example.com/preorder/atlas-watch" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Should I mention the ship window in the Offer?

      Yes. Pair Offer availability with availabilityStarts and clarify ship timing in the page content.

      Do I need separate offers for tiers?

      If you have multiple pre-order tiers, list a distinct Offer entry for each tier and price.

      References