Pre-Order Campaign Stack
Pre-order campaign pages with Product + Offer, FAQs, and breadcrumb navigation.
When to use this stack
- Product launch pages with pre-order CTAs
- Limited pre-order campaigns with pricing and ship windows
- Pages where FAQs clarify deposit, delivery, and cancellation terms
What is included
Defines the product being offered for pre-order.
Describes pre-order availability, pricing, and checkout link.
Answers questions about fulfillment dates, billing, and cancellations.
Provides navigation context for the pre-order page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- availability
- description
- image
- itemListElement[].name
- itemOffered.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- offers.availability
- offers.price
- offers.priceCurrency
- offers.url
- price
- priceCurrency
- url
Recommended properties
- availabilityStarts
- brand.name
- description
- eligibleRegion
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- priceValidUntil
- releaseDate
- sku
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/preorder/atlas-watch#product",
"name": "Atlas Pro Watch",
"description": "A titanium smartwatch with 10-day battery life and health tracking.",
"image": "https://www.example.com/images/atlas-pro.webp",
"brand": { "@type": "Brand", "name": "Atlas" },
"sku": "ATLAS-PRO",
"releaseDate": "2025-04-15",
"offers": {
"@type": "Offer",
"@id": "https://www.example.com/preorder/atlas-watch#offer",
"name": "Atlas Pro Watch Pre-Order",
"price": "349.00",
"priceCurrency": "USD",
"availability": "https://schema.org/PreOrder",
"availabilityStarts": "2025-02-01",
"url": "https://www.example.com/preorder/atlas-watch/checkout",
"itemOffered": { "@id": "https://www.example.com/preorder/atlas-watch#product" },
"priceValidUntil": "2025-03-31"
}
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/preorder/atlas-watch#offer",
"name": "Atlas Pro Watch Pre-Order",
"price": "349.00",
"priceCurrency": "USD",
"availability": "https://schema.org/PreOrder",
"availabilityStarts": "2025-02-01",
"url": "https://www.example.com/preorder/atlas-watch/checkout",
"itemOffered": { "@id": "https://www.example.com/preorder/atlas-watch#product" },
"priceValidUntil": "2025-03-31",
"eligibleRegion": "US",
"description": "Reserve the Atlas Pro Watch for the first production run."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "When will pre-orders ship?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orders begin shipping in mid-April, with tracking emailed when your unit leaves the warehouse."
}
},
{
"@type": "Question",
"name": "Is my card charged immediately?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We charge a 20% deposit today and collect the remaining balance when your order ships."
}
},
{
"@type": "Question",
"name": "Can I cancel before shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Cancellations are accepted up to 7 days before shipping begins."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Pre-Orders", "item": "https://www.example.com/preorder" },
{ "@type": "ListItem", "position": 3, "name": "Atlas Pro Watch", "item": "https://www.example.com/preorder/atlas-watch" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I mention the ship window in the Offer?
Yes. Pair Offer availability with availabilityStarts and clarify ship timing in the page content.
Do I need separate offers for tiers?
If you have multiple pre-order tiers, list a distinct Offer entry for each tier and price.