Spa / Wellness Package Stack
Spa/wellness package pages with LocalBusiness + Offer context, FAQs, and breadcrumb navigation.
When to use this stack
- Spa package landing pages with pricing and booking
- Wellness day-pass offers that include multiple treatments
- Pages where FAQs explain policies and preparation
What is included
Anchors the spa business with address, contact, and URL details.
Describes the spa package offer and booking URL.
Answers questions about preparation, cancellations, and inclusions.
Provides navigation context for the spa package page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressCountry
- address.addressLocality
- address.addressRegion
- address.postalCode
- address.streetAddress
- availability
- itemListElement[].name
- itemOffered.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- price
- priceCurrency
- telephone
- url
Recommended properties
- category
- description
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- openingHoursSpecification
- priceRange
- priceValidUntil
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://www.example.com/spa/serenity#business",
"name": "Serenity Spa",
"url": "https://www.example.com/spa/serenity",
"telephone": "+1-415-555-0142",
"image": "https://www.example.com/images/serenity-spa.webp",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "220 Harbor Ave",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94107",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday"],
"opens": "09:00",
"closes": "19:00"
}
]
},
{
"@context": "https://schema.org",
"@type": "Offer",
"@id": "https://www.example.com/spa/serenity#offer",
"name": "Restore & Relax Package",
"price": "210.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/spa/serenity#book",
"itemOffered": { "@id": "https://www.example.com/spa/serenity#business" },
"category": "SpaPackage",
"description": "Includes a 60-minute massage, facial, and access to the relaxation lounge."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How early should I arrive?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Please arrive 15 minutes early to complete intake and settle in."
}
},
{
"@type": "Question",
"name": "What is your cancellation policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cancellations within 24 hours incur a 50% fee; same-day cancellations are charged in full."
}
},
{
"@type": "Question",
"name": "What should I bring?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We provide robes and slippers. Bring a swimsuit if you plan to use the sauna."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Spa", "item": "https://www.example.com/spa" },
{ "@type": "ListItem", "position": 3, "name": "Restore & Relax", "item": "https://www.example.com/spa/serenity" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple packages on one page?
Yes. Use one Offer per package with unique @id values and booking URLs.
Should I include gift cards?
Add a separate Offer for gift cards if the page prominently features them.