Schema stack

    Spa / Wellness Package Stack

    Spa/wellness package pages with LocalBusiness + Offer context, FAQs, and breadcrumb navigation.

    Included schema
    Local Business
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Spa package landing pages with pricing and booking
    • Wellness day-pass offers that include multiple treatments
    • Pages where FAQs explain policies and preparation
    Composition

    What is included

    • Anchors the spa business with address, contact, and URL details.

    • Describes the spa package offer and booking URL.

    • Answers questions about preparation, cancellations, and inclusions.

    • Provides navigation context for the spa package page.

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressCountry
    • address.addressLocality
    • address.addressRegion
    • address.postalCode
    • address.streetAddress
    • availability
    • itemListElement[].name
    • itemOffered.@id
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • telephone
    • url

    Recommended properties

    • category
    • description
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • openingHoursSpecification
    • priceRange
    • priceValidUntil
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "LocalBusiness",
        "@id": "https://www.example.com/spa/serenity#business",
        "name": "Serenity Spa",
        "url": "https://www.example.com/spa/serenity",
        "telephone": "+1-415-555-0142",
        "image": "https://www.example.com/images/serenity-spa.webp",
        "priceRange": "$$",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "220 Harbor Ave",
          "addressLocality": "San Francisco",
          "addressRegion": "CA",
          "postalCode": "94107",
          "addressCountry": "US"
        },
        "openingHoursSpecification": [
          {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday"],
            "opens": "09:00",
            "closes": "19:00"
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "Offer",
        "@id": "https://www.example.com/spa/serenity#offer",
        "name": "Restore & Relax Package",
        "price": "210.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "url": "https://www.example.com/spa/serenity#book",
        "itemOffered": { "@id": "https://www.example.com/spa/serenity#business" },
        "category": "SpaPackage",
        "description": "Includes a 60-minute massage, facial, and access to the relaxation lounge."
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How early should I arrive?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Please arrive 15 minutes early to complete intake and settle in."
            }
          },
          {
            "@type": "Question",
            "name": "What is your cancellation policy?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Cancellations within 24 hours incur a 50% fee; same-day cancellations are charged in full."
            }
          },
          {
            "@type": "Question",
            "name": "What should I bring?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "We provide robes and slippers. Bring a swimsuit if you plan to use the sauna."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Spa", "item": "https://www.example.com/spa" },
          { "@type": "ListItem", "position": 3, "name": "Restore & Relax", "item": "https://www.example.com/spa/serenity" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple packages on one page?

    Yes. Use one Offer per package with unique @id values and booking URLs.

    Should I include gift cards?

    Add a separate Offer for gift cards if the page prominently features them.

    Primary sources

    References