Schema stack

    Product Recall / Advisory Stack

    Recall/advisory pages with SpecialAnnouncement + Product, FAQs, and breadcrumb navigation.

    Included schema
    Special Announcement
    Product
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Product recall or advisory announcements tied to specific SKUs
    • Safety notices that need clear product identification and guidance
    • Pages where FAQs clarify eligibility, refunds, and next steps
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • datePublished
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • sku
    • text
    • url

    Recommended properties

    • brand.name
    • category
    • dateModified
    • expires
    • gtin13
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • model
    • spatialCoverage.name
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "SpecialAnnouncement",
        "@id": "https://www.example.com/advisories/recall-2025-02#announcement",
        "name": "Safety Recall: Model XR-200 Battery Packs",
        "text": "We are recalling XR-200 battery packs manufactured between Jan–Mar 2025 due to a potential overheating risk.",
        "datePublished": "2025-02-18",
        "dateModified": "2025-02-18",
        "category": "ProductRecall",
        "spatialCoverage": { "@type": "AdministrativeArea", "name": "US" },
        "expires": "2026-02-18",
        "url": "https://www.example.com/advisories/recall-2025-02"
      },
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://www.example.com/products/xr-200#product",
        "name": "XR-200 Battery Pack",
        "description": "Rechargeable lithium-ion battery pack for XR-200 devices.",
        "sku": "XR-200-BATT",
        "model": "XR-200",
        "brand": { "@type": "Brand", "name": "Example Devices" },
        "gtin13": "0001234567895",
        "image": "https://www.example.com/images/xr-200-battery.webp",
        "url": "https://www.example.com/products/xr-200"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Which units are affected?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "XR-200 battery packs manufactured between Jan–Mar 2025 with SKU XR-200-BATT and serial range 20000-35000."
            }
          },
          {
            "@type": "Question",
            "name": "What should I do next?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Stop using the product immediately. Visit the recall page to request a free replacement and prepaid return label."
            }
          },
          {
            "@type": "Question",
            "name": "Are refunds available?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. If you prefer a refund instead of a replacement, submit your receipt on the recall portal."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Product Advisories", "item": "https://www.example.com/advisories" },
          { "@type": "ListItem", "position": 3, "name": "XR-200 Recall", "item": "https://www.example.com/advisories/recall-2025-02" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple SKUs?

    Yes. Include one Product object per affected SKU with distinct @id values that match what’s shown on the page.

    Should I include expire dates?

    Use expires on SpecialAnnouncement if the recall/advisory has a sunset date; keep it aligned to the visible notice.

    Primary sources

    References