Product Recall / Advisory Stack
Recall/advisory pages with SpecialAnnouncement + Product, FAQs, and breadcrumb navigation.
When to use this stack
- Product recall or advisory announcements tied to specific SKUs
- Safety notices that need clear product identification and guidance
- Pages where FAQs clarify eligibility, refunds, and next steps
What is included
Captures the recall/advisory announcement with dates and audience.
Identifies the affected product/SKU with relevant details.
Answers refund, replacement, and safety steps.
Provides navigation context to the advisory page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- datePublished
- description
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- sku
- text
- url
Recommended properties
- brand.name
- category
- dateModified
- expires
- gtin13
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- model
- spatialCoverage.name
- url
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "SpecialAnnouncement",
"@id": "https://www.example.com/advisories/recall-2025-02#announcement",
"name": "Safety Recall: Model XR-200 Battery Packs",
"text": "We are recalling XR-200 battery packs manufactured between Jan–Mar 2025 due to a potential overheating risk.",
"datePublished": "2025-02-18",
"dateModified": "2025-02-18",
"category": "ProductRecall",
"spatialCoverage": { "@type": "AdministrativeArea", "name": "US" },
"expires": "2026-02-18",
"url": "https://www.example.com/advisories/recall-2025-02"
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/products/xr-200#product",
"name": "XR-200 Battery Pack",
"description": "Rechargeable lithium-ion battery pack for XR-200 devices.",
"sku": "XR-200-BATT",
"model": "XR-200",
"brand": { "@type": "Brand", "name": "Example Devices" },
"gtin13": "0001234567895",
"image": "https://www.example.com/images/xr-200-battery.webp",
"url": "https://www.example.com/products/xr-200"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Which units are affected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "XR-200 battery packs manufactured between Jan–Mar 2025 with SKU XR-200-BATT and serial range 20000-35000."
}
},
{
"@type": "Question",
"name": "What should I do next?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Stop using the product immediately. Visit the recall page to request a free replacement and prepaid return label."
}
},
{
"@type": "Question",
"name": "Are refunds available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. If you prefer a refund instead of a replacement, submit your receipt on the recall portal."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Product Advisories", "item": "https://www.example.com/advisories" },
{ "@type": "ListItem", "position": 3, "name": "XR-200 Recall", "item": "https://www.example.com/advisories/recall-2025-02" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I list multiple SKUs?
Yes. Include one Product object per affected SKU with distinct @id values that match what’s shown on the page.
Should I include expire dates?
Use expires on SpecialAnnouncement if the recall/advisory has a sunset date; keep it aligned to the visible notice.