Schema stack

    Product Recall Center Stack

    Recall center pages with SpecialAnnouncement + Product context, FAQs, and breadcrumbs.

    Included schema
    Special Announcement
    Product
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Product recall center or advisory hub pages
    • Manufacturer recall notices with remediation steps
    • Safety advisory pages listing affected products
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • brand.name
    • datePosted
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • url

    Recommended properties

    • announcementLocation.name
    • category
    • description
    • expires
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • sku
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "SpecialAnnouncement",
        "@id": "https://www.example.com/recalls/smart-kettle#announcement",
        "name": "Recall Notice: Northwind Smart Kettle Model X2",
        "description": "Northwind is recalling Smart Kettle Model X2 due to overheating risk.",
        "datePosted": "2025-04-05",
        "category": "https://schema.org/Recall",
        "url": "https://www.example.com/recalls/smart-kettle"
      },
      {
        "@context": "https://schema.org",
        "@type": "Product",
        "@id": "https://www.example.com/recalls/smart-kettle#product",
        "name": "Northwind Smart Kettle X2",
        "brand": { "@type": "Brand", "name": "Northwind" },
        "sku": "NW-SKX2",
        "image": "https://www.example.com/images/smart-kettle-x2.webp",
        "description": "Electric smart kettle with Wi-Fi controls and temperature presets."
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "How do I check if my product is affected?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Enter your serial number on the recall page to confirm eligibility."
            }
          },
          {
            "@type": "Question",
            "name": "What are my options?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "You can request a free repair kit or a full refund."
            }
          },
          {
            "@type": "Question",
            "name": "How long does the process take?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most refunds are processed within 10 business days."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Recalls", "item": "https://www.example.com/recalls" },
          { "@type": "ListItem", "position": 3, "name": "Smart Kettle X2", "item": "https://www.example.com/recalls/smart-kettle" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I list multiple products?

    If the recall spans multiple models, add additional Product entries with matching identifiers.

    How do I show recall timelines?

    Use datePosted and expires on the SpecialAnnouncement and keep page copy aligned to dates.

    Primary sources

    References