Product Recall Center Stack
Recall center pages with SpecialAnnouncement + Product context, FAQs, and breadcrumbs.
When to use this stack
- Product recall center or advisory hub pages
- Manufacturer recall notices with remediation steps
- Safety advisory pages listing affected products
What is included
Communicates the recall advisory and key dates.
Identifies the affected product(s) with name and brand.
Answers eligibility, refund, and repair questions.
Provides navigation context for the recall center page.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- brand.name
- datePosted
- description
- itemListElement[].name
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- url
Recommended properties
- announcementLocation.name
- category
- description
- expires
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- sku
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "SpecialAnnouncement",
"@id": "https://www.example.com/recalls/smart-kettle#announcement",
"name": "Recall Notice: Northwind Smart Kettle Model X2",
"description": "Northwind is recalling Smart Kettle Model X2 due to overheating risk.",
"datePosted": "2025-04-05",
"category": "https://schema.org/Recall",
"url": "https://www.example.com/recalls/smart-kettle"
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/recalls/smart-kettle#product",
"name": "Northwind Smart Kettle X2",
"brand": { "@type": "Brand", "name": "Northwind" },
"sku": "NW-SKX2",
"image": "https://www.example.com/images/smart-kettle-x2.webp",
"description": "Electric smart kettle with Wi-Fi controls and temperature presets."
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How do I check if my product is affected?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Enter your serial number on the recall page to confirm eligibility."
}
},
{
"@type": "Question",
"name": "What are my options?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can request a free repair kit or a full refund."
}
},
{
"@type": "Question",
"name": "How long does the process take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most refunds are processed within 10 business days."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Recalls", "item": "https://www.example.com/recalls" },
{ "@type": "ListItem", "position": 3, "name": "Smart Kettle X2", "item": "https://www.example.com/recalls/smart-kettle" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Should I list multiple products?
If the recall spans multiple models, add additional Product entries with matching identifiers.
How do I show recall timelines?
Use datePosted and expires on the SpecialAnnouncement and keep page copy aligned to dates.