We use cookies for analytics and to serve ads. Accept to enable Google Analytics and AdSense. You can decline to stay opt-out.
Seller profile pages with Organization + Product highlights, FAQs, and breadcrumb navigation.
Defines the seller brand, identity, and contact points.
Highlights representative products sold by the seller.
Answers shipping, returns, and support questions for the seller.
Provides navigation context for the seller profile page.
Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).
Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/sellers/summit-outdoors#org",
"name": "Summit Outdoors",
"url": "https://www.example.com/sellers/summit-outdoors",
"logo": "https://www.example.com/images/sellers/summit-outdoors-logo.webp",
"sameAs": [
"https://www.instagram.com/summitoutdoors",
"https://www.facebook.com/summitoutdoors"
]
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.example.com/products/alpine-hiking-pack#product",
"name": "Alpine Hiking Pack 35L",
"description": "Lightweight 35L backpack with hydration sleeve and reinforced straps.",
"image": "https://www.example.com/images/products/alpine-pack.webp",
"brand": { "@type": "Brand", "name": "Summit Outdoors" },
"offers": {
"@type": "Offer",
"price": "129.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://www.example.com/products/alpine-hiking-pack",
"seller": { "@id": "https://www.example.com/sellers/summit-outdoors#org" }
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"reviewCount": 214
}
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How fast does Summit Outdoors ship?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orders ship within 1-2 business days with standard delivery in 3-5 days."
}
},
{
"@type": "Question",
"name": "What is the return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Returns are accepted within 30 days of delivery for unused items in original packaging."
}
},
{
"@type": "Question",
"name": "How do I contact the seller?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Use the contact form on the seller page or message through the marketplace inbox."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Sellers", "item": "https://www.example.com/sellers" },
{ "@type": "ListItem", "position": 3, "name": "Summit Outdoors", "item": "https://www.example.com/sellers/summit-outdoors" }
]
}
]Include one Product per featured item shown on the seller page, each with its own Offer data.
If policies are shared across sellers, mention them in the page copy and keep seller-specific FAQs focused on differences.