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    SwiftSchema

    Intuitive Schema Generation at Your Fingertips

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      Stack

      Healthcare Stack

      Clinic/doctor pages with NAP, specialties, reviews, FAQs, and breadcrumb context. Useful for medical clinics and physicians.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Clinic or physician pages needing NAP, specialties, and reviews
      • Healthcare pages where FAQs cover insurance, appointments, and services
      • Locations that need navigation context and trust signals

      What's included

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      address.addressLocality
      address.addressRegion
      address.streetAddress
      author.name
      itemListElement[].name
      itemReviewed.@id
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      reviewBody
      reviewRating.ratingValue
      telephone
      url

      Recommended properties (stack union)

      affiliation.name
      affiliation.url
      datePublished
      geo.latitude
      geo.longitude
      image
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      medicalSpecialty
      name
      openingHours
      reviewRating.bestRating
      sameAs[]

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
  {
    "@context": "https://schema.org",
    "@type": "MedicalClinic",
    "@id": "https://www.example.com/clinics/central-care#clinic",
    "name": "Central Care Clinic",
    "url": "https://www.example.com/clinics/central-care",
    "image": "https://www.example.com/images/clinics/central-care.webp",
    "telephone": "+1-512-555-4545",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "200 Main St",
      "addressLocality": "Austin",
      "addressRegion": "TX",
      "postalCode": "78701",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": 30.268,
      "longitude": -97.742
    },
    "medicalSpecialty": "PrimaryCare",
    "openingHours": "Mo-Fr 08:00-17:00",
    "sameAs": [
      "https://www.facebook.com/centralcare",
      "https://www.healthgrades.com/group-directory/tx-texas/austin/central-care"
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Physician",
    "@id": "https://www.example.com/providers/dr-jordan-lee#physician",
    "name": "Dr. Jordan Lee",
    "url": "https://www.example.com/providers/dr-jordan-lee",
    "image": "https://www.example.com/images/providers/jordan-lee.webp",
    "medicalSpecialty": "FamilyMedicine",
    "affiliation": {
      "@type": "MedicalOrganization",
      "name": "Central Care Clinic",
      "url": "https://www.example.com/clinics/central-care"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Review",
    "@id": "https://www.example.com/reviews/central-care-1#review",
    "name": "Attentive care and short wait",
    "reviewBody": "Check-in was smooth, staff were kind, and Dr. Lee explained everything clearly.",
    "datePublished": "2026-02-16",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": 5,
      "bestRating": 5
    },
    "author": { "@type": "Person", "name": "Morgan P." },
    "itemReviewed": { "@id": "https://www.example.com/clinics/central-care#clinic" }
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Do you accept walk-ins?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes, for urgent visits. Appointments are recommended for physicals and chronic care."
        }
      },
      {
        "@type": "Question",
        "name": "Which insurance plans do you take?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "We accept most major plans including Aetna, BCBS, and UnitedHealthcare. Call to verify your specific plan."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Clinics", "item": "https://www.example.com/clinics" },
      { "@type": "ListItem", "position": 3, "name": "Central Care Clinic", "item": "https://www.example.com/clinics/central-care" }
    ]
  }
]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I use MedicalOrganization instead of MedicalClinic?

      Yes. Use the type that matches your page. For a single clinic location, MedicalClinic is appropriate; for networks, use MedicalOrganization.

      What about physician pages?

      Keep the physician object focused on the provider; you can include both Physician and MedicalClinic on the same page when appropriate.

      References