Healthcare Stack
Clinic/doctor pages with NAP, specialties, reviews, FAQs, and breadcrumb context. Useful for medical clinics and physicians.
When to use this stack
- Clinic or physician pages needing NAP, specialties, and reviews
- Healthcare pages where FAQs cover insurance, appointments, and services
- Locations that need navigation context and trust signals
What is included
Clinic identity with address, contact, and specialty.
Provider identity for a lead doctor/physician.
Patient social proof.
Answer insurance, appointments, and services questions.
Navigation context.
Properties across the bundle
Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.
Required properties
- address.addressLocality
- address.addressRegion
- address.streetAddress
- author.name
- itemListElement[].name
- itemReviewed.@id
- mainEntity[].@type=Question
- mainEntity[].acceptedAnswer.text
- name
- reviewBody
- reviewRating.ratingValue
- telephone
- url
Recommended properties
- affiliation.name
- affiliation.url
- datePublished
- geo.latitude
- geo.longitude
- image
- itemListElement[].item
- mainEntity[].acceptedAnswer.text
- mainEntity[].author.name
- mainEntity[].name
- medicalSpecialty
- name
- openingHours
- reviewRating.bestRating
- sameAs[]
Combined JSON-LD
Paste this as one script tag, then replace every example value with data from the live page.
[
{
"@context": "https://schema.org",
"@type": "MedicalClinic",
"@id": "https://www.example.com/clinics/central-care#clinic",
"name": "Central Care Clinic",
"url": "https://www.example.com/clinics/central-care",
"image": "https://www.example.com/images/clinics/central-care.webp",
"telephone": "+1-512-555-4545",
"address": {
"@type": "PostalAddress",
"streetAddress": "200 Main St",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 30.268,
"longitude": -97.742
},
"medicalSpecialty": "PrimaryCare",
"openingHours": "Mo-Fr 08:00-17:00",
"sameAs": [
"https://www.facebook.com/centralcare",
"https://www.healthgrades.com/group-directory/tx-texas/austin/central-care"
]
},
{
"@context": "https://schema.org",
"@type": "Physician",
"@id": "https://www.example.com/providers/dr-jordan-lee#physician",
"name": "Dr. Jordan Lee",
"url": "https://www.example.com/providers/dr-jordan-lee",
"image": "https://www.example.com/images/providers/jordan-lee.webp",
"medicalSpecialty": "FamilyMedicine",
"affiliation": {
"@type": "MedicalOrganization",
"name": "Central Care Clinic",
"url": "https://www.example.com/clinics/central-care"
}
},
{
"@context": "https://schema.org",
"@type": "Review",
"@id": "https://www.example.com/reviews/central-care-1#review",
"name": "Attentive care and short wait",
"reviewBody": "Check-in was smooth, staff were kind, and Dr. Lee explained everything clearly.",
"datePublished": "2026-02-16",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5
},
"author": { "@type": "Person", "name": "Morgan P." },
"itemReviewed": { "@id": "https://www.example.com/clinics/central-care#clinic" }
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you accept walk-ins?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, for urgent visits. Appointments are recommended for physicals and chronic care."
}
},
{
"@type": "Question",
"name": "Which insurance plans do you take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We accept most major plans including Aetna, BCBS, and UnitedHealthcare. Call to verify your specific plan."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
{ "@type": "ListItem", "position": 2, "name": "Clinics", "item": "https://www.example.com/clinics" },
{ "@type": "ListItem", "position": 3, "name": "Central Care Clinic", "item": "https://www.example.com/clinics/central-care" }
]
}
]Implement and verify
- 01
Start with the live page
Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.
- 02
Add one JSON-LD script
Use the combined example as a template in the document head or before the closing body tag.
- 03
Complete regional details
Fill shipping destinations and timing for every region the page actually serves.
- 04
Link the return policy
Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.
- 05
Match visible answers
Add only FAQs that users can read on the same page, with identical answers.
- 06
Validate after changes
Run Rich Results Test after implementation and whenever price, availability, or policy data changes.
Common errors and fixes
- Missing currency or availability
Use ISO currency codes and complete schema.org availability URLs in Offer data.
- Incomplete shipping details
Include shippingDestination.addressCountry and deliveryTime.transitTime with units.
- Return policy is not connected
Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.
- FAQ answers differ from the page
Keep structured FAQ answers identical to visible answers.
Stack FAQs
Can I use MedicalOrganization instead of MedicalClinic?
Yes. Use the type that matches your page. For a single clinic location, MedicalClinic is appropriate; for networks, use MedicalOrganization.
What about physician pages?
Keep the physician object focused on the provider; you can include both Physician and MedicalClinic on the same page when appropriate.