Schema stack

    Tele-Dermatology Stack

    Tele-dermatology pages with MedicalClinic + Service + WebApplication context, FAQs, and breadcrumbs.

    Included schema
    Medical Clinic
    Service
    Web Application
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Tele-dermatology appointment pages
    • Virtual skin consult booking flows
    • Clinic pages describing online dermatology services
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • address.addressLocality
    • address.addressRegion
    • address.streetAddress
    • applicationCategory
    • areaServed.name
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • operatingSystem
    • provider.@id
    • serviceType
    • url

    Recommended properties

    • description
    • image
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • medicalSpecialty
    • offers.price
    • offers.priceCurrency
    • offers.url
    • softwareVersion
    • telephone
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    [
      {
        "@context": "https://schema.org",
        "@type": "MedicalClinic",
        "@id": "https://www.example.com/clinics/tele-derm#clinic",
        "name": "Northwind Dermatology",
        "url": "https://www.example.com/clinics/tele-derm",
        "telephone": "+1-512-555-0179",
        "image": "https://www.example.com/images/tele-derm.webp",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "700 Medical Plaza",
          "addressLocality": "Austin",
          "addressRegion": "TX",
          "postalCode": "78701",
          "addressCountry": "US"
        },
        "medicalSpecialty": "Dermatology"
      },
      {
        "@context": "https://schema.org",
        "@type": "Service",
        "@id": "https://www.example.com/clinics/tele-derm#service",
        "name": "Tele-Dermatology Consultation",
        "serviceType": "Telemedicine",
        "description": "Virtual dermatology visits for acne, rashes, and skin concerns.",
        "provider": { "@id": "https://www.example.com/clinics/tele-derm#clinic" },
        "areaServed": { "@type": "AdministrativeArea", "name": "Texas" },
        "offers": {
          "@type": "Offer",
          "price": "85.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock"
        }
      },
      {
        "@context": "https://schema.org",
        "@type": "WebApplication",
        "@id": "https://www.example.com/clinics/tele-derm/visit#app",
        "name": "Tele-Derm Visit Portal",
        "description": "Submit photos and schedule a virtual dermatology visit.",
        "applicationCategory": "HealthApplication",
        "operatingSystem": "Any",
        "url": "https://www.example.com/clinics/tele-derm/visit"
      },
      {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
          {
            "@type": "Question",
            "name": "Do I need to upload photos?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Clear photos help the dermatologist review your case before the visit."
            }
          },
          {
            "@type": "Question",
            "name": "How soon will I get a response?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Most responses are provided within 24–48 hours after your visit."
            }
          },
          {
            "@type": "Question",
            "name": "Do you accept insurance?",
            "acceptedAnswer": {
              "@type": "Answer",
              "text": "Yes. Insurance coverage varies; verify benefits during booking."
            }
          }
        ]
      },
      {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
          { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
          { "@type": "ListItem", "position": 2, "name": "Clinics", "item": "https://www.example.com/clinics" },
          { "@type": "ListItem", "position": 3, "name": "Tele-Dermatology", "item": "https://www.example.com/clinics/tele-derm" }
        ]
      }
    ]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Should I include in-person options?

    If you offer in-person visits, link to them on the page and keep telehealth details distinct.

    How do I handle prescription follow-ups?

    Explain follow-up timelines in page copy and mirror them in FAQ answers.

    Primary sources

    References