SwiftSchemaGenerate
    Schema stack

    Promo / Coupon Stack

    Promo/coupon landing pages with offers, returns/terms, FAQs, and breadcrumb context.

    Open generatorValidate in Rich Results Test
    Included schema
    Collection Page
    Offer
    Merchant Return Policy
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Coupon or promo landing pages for products or categories
    • Sale pages needing structured offer terms and return/shipping clarity
    • Pages where FAQs explain eligibility, exclusions, and duration
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • returnFees
    • returnMethod
    • returnPolicyCategory
    • url

    Recommended properties

    • applicableCountry
    • category
    • inStoreReturnsOffered
    • itemListElement[].item
    • mainEntity.@id
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • merchantReturnDays
    • name
    • priceValidUntil
    • restockingFee
    • url
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/promos/winter-sale#page",
    "name": "Winter Sale — Up to 40% Off",
    "description": "Winter sale on outerwear with up to 40% off select styles.",
    "url": "https://www.example.com/promos/winter-sale",
    "mainEntity": {
      "@type": "Offer",
      "@id": "https://www.example.com/promos/winter-sale#offer"
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/promos/winter-sale#offer",
    "name": "40% off winter outerwear",
    "category": "SeasonalSale",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/promos/winter-sale#shop",
    "priceValidUntil": "2026-12-31"
  },
  {
    "@context": "https://schema.org",
    "@type": "MerchantReturnPolicy",
    "@id": "https://www.example.com/policies/returns#winter-sale",
    "name": "Winter sale returns",
    "url": "https://www.example.com/policies/returns",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 30,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/FreeReturn",
    "applicableCountry": "US"
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "Can I stack this with other discounts?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "No. This promo cannot be combined with other codes or sitewide promotions."
        }
      },
      {
        "@type": "Question",
        "name": "Are sale items returnable?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Yes. Winter sale items follow our standard 30-day return policy. Final sale items are labeled on the product page."
        }
      },
      {
        "@type": "Question",
        "name": "When does the offer expire?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The Winter Sale ends December 31, 2026 at 11:59pm PT or while supplies last."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Promos", "item": "https://www.example.com/promos" },
      { "@type": "ListItem", "position": 3, "name": "Winter Sale", "item": "https://www.example.com/promos/winter-sale" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    How do I show multiple promo codes?

    Include one Offer per active promo on the page. Keep each code’s validity and URL aligned to the visible content.

    Do I need returns for every promo?

    Use a MerchantReturnPolicy that matches the terms shown on the page. For final sale, set returnPolicyCategory accordingly.

    Primary sources

    References