SwiftSchemaGenerate
    Schema stack

    Seasonal Landing Stack

    Seasonal promo pages with CollectionPage + Offer context, FAQs, and breadcrumb navigation.

    Open generatorValidate in Rich Results Test
    Included schema
    Collection Page
    Offer
    Frequently Asked Questions
    Breadcrumb
    Fit

    When to use this stack

    • Seasonal promotions (holiday, summer, back-to-school)
    • Landing pages with curated offers
    • Pages where FAQs clarify timing and restrictions
    Composition

    What is included

    Data contract

    Properties across the bundle

    Nested properties keep their parent path, such as offers.priceCurrency. Only publish values that match visible page content.

    Required properties

    • availability
    • description
    • itemListElement[].name
    • mainEntity[].@type=Question
    • mainEntity[].acceptedAnswer.text
    • name
    • price
    • priceCurrency
    • url

    Recommended properties

    • category
    • description
    • hasPart.@id
    • inLanguage
    • itemListElement[].item
    • mainEntity[].acceptedAnswer.text
    • mainEntity[].author.name
    • mainEntity[].name
    • priceValidUntil
    Copy-ready example

    Combined JSON-LD

    Paste this as one script tag, then replace every example value with data from the live page.

    Validate
    [
  {
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.example.com/seasonal/summer#page",
    "name": "Summer Sale",
    "description": "Limited-time summer offers across travel, apparel, and gear.",
    "url": "https://www.example.com/seasonal/summer",
    "inLanguage": "en",
    "hasPart": [
      { "@id": "https://www.example.com/seasonal/summer#offer-1" },
      { "@id": "https://www.example.com/seasonal/summer#offer-2" }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/seasonal/summer#offer-1",
    "name": "20% Off Summer Apparel",
    "price": "0.80",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/seasonal/summer#apparel",
    "category": "SeasonalSale",
    "description": "Save 20% on select summer styles."
  },
  {
    "@context": "https://schema.org",
    "@type": "Offer",
    "@id": "https://www.example.com/seasonal/summer#offer-2",
    "name": "Free Shipping Over $50",
    "price": "0.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "url": "https://www.example.com/seasonal/summer#shipping",
    "category": "ShippingOffer",
    "description": "Free standard shipping on orders over $50."
  },
  {
    "@context": "https://schema.org",
    "@type": "FAQPage",
    "mainEntity": [
      {
        "@type": "Question",
        "name": "When does the sale end?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "The summer sale ends August 31 at 11:59 PM PT."
        }
      },
      {
        "@type": "Question",
        "name": "Are there exclusions?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Exclusions are listed on the offer details page and in the terms section."
        }
      },
      {
        "@type": "Question",
        "name": "Can I combine offers?",
        "acceptedAnswer": {
          "@type": "Answer",
          "text": "Offers cannot be combined unless explicitly stated."
        }
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
      { "@type": "ListItem", "position": 2, "name": "Seasonal", "item": "https://www.example.com/seasonal" },
      { "@type": "ListItem", "position": 3, "name": "Summer Sale", "item": "https://www.example.com/seasonal/summer" }
    ]
  }
]
    Workflow

    Implement and verify

    1. 01

      Start with the live page

      Confirm titles, prices, availability, policies, and visible FAQ content before generating markup.

    2. 02

      Add one JSON-LD script

      Use the combined example as a template in the document head or before the closing body tag.

    3. 03

      Complete regional details

      Fill shipping destinations and timing for every region the page actually serves.

    4. 04

      Link the return policy

      Use a stable MerchantReturnPolicy URL and keep its terms synchronized with the page.

    5. 05

      Match visible answers

      Add only FAQs that users can read on the same page, with identical answers.

    6. 06

      Validate after changes

      Run Rich Results Test after implementation and whenever price, availability, or policy data changes.

    Quality check

    Common errors and fixes

    • Missing currency or availability

      Use ISO currency codes and complete schema.org availability URLs in Offer data.

    • Incomplete shipping details

      Include shippingDestination.addressCountry and deliveryTime.transitTime with units.

    • Return policy is not connected

      Reference MerchantReturnPolicy from the Offer and provide a stable public policy URL.

    • FAQ answers differ from the page

      Keep structured FAQ answers identical to visible answers.

    Questions

    Stack FAQs

    Can I list multiple seasonal categories?

    Yes. Use a separate Offer for each category or promotion on the page.

    Should I include priceValidUntil?

    Yes. Use it for time-bound offers to reflect promotion end dates.

    Primary sources

    References