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      Stack

      Seasonal Landing Stack

      Seasonal promo pages with CollectionPage + Offer context, FAQs, and breadcrumb navigation.

      Open generatorValidate in Rich Results Test

      When to use this stack

      • Seasonal promotions (holiday, summer, back-to-school)
      • Landing pages with curated offers
      • Pages where FAQs clarify timing and restrictions

      What's included

      • Collection Page
        Open generator

        Represents a seasonal landing page aggregating offers.

      • Highlights seasonal deals and their availability.

      • Frequently Asked Questions
        Open generator

        Answers questions about timing, exclusions, and delivery.

      • Breadcrumb
        Open generator

        Provides navigation context to the seasonal page.

      Required properties (stack union)

      Ensure every applicable required property is present in your implementation. Nested props reference their parent objects (for example, `offers.priceCurrency`).

      availability
      description
      itemListElement[].name
      mainEntity[].@type=Question
      mainEntity[].acceptedAnswer.text
      name
      price
      priceCurrency
      url

      Recommended properties (stack union)

      category
      description
      hasPart.@id
      inLanguage
      itemListElement[].item
      mainEntity[].acceptedAnswer.text
      mainEntity[].author.name
      mainEntity[].name
      priceValidUntil

      Combined JSON-LD

      Paste as a single script tag. Keep product details, offer data, shipping/returns, and FAQ answers in sync with the page.

      Validate
      [
        {
          "@context": "https://schema.org",
          "@type": "CollectionPage",
          "@id": "https://www.example.com/seasonal/summer#page",
          "name": "Summer Sale",
          "description": "Limited-time summer offers across travel, apparel, and gear.",
          "url": "https://www.example.com/seasonal/summer",
          "inLanguage": "en",
          "hasPart": [
            { "@id": "https://www.example.com/seasonal/summer#offer-1" },
            { "@id": "https://www.example.com/seasonal/summer#offer-2" }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/seasonal/summer#offer-1",
          "name": "20% Off Summer Apparel",
          "price": "0.80",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/seasonal/summer#apparel",
          "category": "SeasonalSale",
          "description": "Save 20% on select summer styles."
        },
        {
          "@context": "https://schema.org",
          "@type": "Offer",
          "@id": "https://www.example.com/seasonal/summer#offer-2",
          "name": "Free Shipping Over $50",
          "price": "0.00",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "url": "https://www.example.com/seasonal/summer#shipping",
          "category": "ShippingOffer",
          "description": "Free standard shipping on orders over $50."
        },
        {
          "@context": "https://schema.org",
          "@type": "FAQPage",
          "mainEntity": [
            {
              "@type": "Question",
              "name": "When does the sale end?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "The summer sale ends August 31 at 11:59 PM PT."
              }
            },
            {
              "@type": "Question",
              "name": "Are there exclusions?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Exclusions are listed on the offer details page and in the terms section."
              }
            },
            {
              "@type": "Question",
              "name": "Can I combine offers?",
              "acceptedAnswer": {
                "@type": "Answer",
                "text": "Offers cannot be combined unless explicitly stated."
              }
            }
          ]
        },
        {
          "@context": "https://schema.org",
          "@type": "BreadcrumbList",
          "itemListElement": [
            { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.example.com" },
            { "@type": "ListItem", "position": 2, "name": "Seasonal", "item": "https://www.example.com/seasonal" },
            { "@type": "ListItem", "position": 3, "name": "Summer Sale", "item": "https://www.example.com/seasonal/summer" }
          ]
        }
      ]

      Implementation steps

      1. Start from your live product detail page content; ensure titles, prices, and availability match the page.
      2. Embed one JSON-LD script in the head or just before the closing body tag using the combined example as a template.
      3. Fill shipping details for each region you serve and keep them aligned with on-page shipping tables.
      4. Attach your canonical MerchantReturnPolicy URL and keep the policy text in sync with Merchant Center.
      5. Add 3–6 FAQs that address purchase blockers (shipping, returns, compatibility) and keep answers consistent with visible content.
      6. Validate in the Rich Results Test and revalidate after price/availability/policy changes.

      Common errors and fixes

      FAQs

      Can I list multiple seasonal categories?

      Yes. Use a separate Offer for each category or promotion on the page.

      Should I include priceValidUntil?

      Yes. Use it for time-bound offers to reflect promotion end dates.

      References